Heng Luo and Yi Huang tomonidan Moutai Dream Red Vino qadoqlash dizayni

Heng Luo and Yi Huang tomonidan yaratilgan Moutai Dream Red Vino qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaQadoqlash· 2025

Moutai Dream Red Vino qadoqlash dizayni

muallif: Heng Luo and Yi Huang

Mijoz: Moutai Industrial Design Center

Qadoqlash toifasida A' Design Award Platina Mukofoti g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Moutai Dream Red Vino qadoqlash dizayni haqida

Moutai Dream Red — bu xitoy spirtli ichimlik mahsuloti uchun yaratilgan qadoqlash dizayni. Qadoq o'lchamlari 137 x 137 x 360 millimetrni tashkil etadi va Xan sulolasi lak buyumlaridan ilhomlangan kinovar qizil rangdan foydalanadi, bu rang premium ko'rinish uchun qora rang bilan uyg'unlashtirilgan. Illyustratsiyada brend maskoti bayram sharafiga qadah ko'tarayotgani tasvirlangan. Konstruksiyada o'yma (kesib ochish) texnikasi, issiq bosma (hot stamping) va ultrabinafsha bosma usullari qayta tiklanadigan maxsus qog'ozda qo'llanilgan. Qadoqning taxminan 95 foizi ekologik toza va biologik parchalanadigan materiallardan iborat. Dizayn sovg'alar, kolleksiya va ziyofatlarda foydalanish uchun mo'ljallangan.

Tan olinish

A' Design Award Platina Mukofoti haqida

Moutai Dream Red Vino qadoqlash dizayni A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Moutai Dream Red Vino qadoqlash dizayni yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Moutai Dream Red Vino qadoqlash dizayni istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
O'lchamlar va qadoqlash: 137x137x360mm
Teglar: Moutai, Wine, Chinese Red, Dream, Romance
Ishlab chiqarish texnologiyasi: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Dizayn muammosi: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Tadqiqot: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Ilhom: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Loyiha muddati: Renhuai city, 5 March 2024-19 April 2024
Ish jarayoni: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Jamoa a'zolari: Heng Luo
Yi Huang
Rasm mualliflari: Moutai Industrial Design Center