Mohsen Koofiani tomonidan Parsirang Tuxum Ishlab Chiqaruvchisi

Mohsen Koofiani tomonidan yaratilgan Parsirang Tuxum Ishlab Chiqaruvchisi — Qadoqlash Dizayni tanlov toifasida nufuzli 2025 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2025

Parsirang Tuxum Ishlab Chiqaruvchisi

muallif: Mohsen Koofiani

Mijoz: Parsirang Eggs

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#171319 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Parsirang Tuxum Ishlab Chiqaruvchisi haqida

Dizayn studiyasida dizayner kuchli o'ziga xoslikka ega qadoqlash yaratishni maqsad qilgan. Ular qishloq va yangilik hissini uyg'otish uchun ro'mol taqib turgan tovuqni chizdilar. Sariq rang tuxum sarig'i va ertalabki iliqlikni timsolladi, qizil rang esa energiya va haqiqiylikni qo'shdi. Tipografiya qalin va aniq bo'lib, xabarni tez yetkazishni ta'minladi. Soatlab takomillashtirishdan so'ng, yakuniy dizayn shunchaki qadoqlash emas edi; u qishloq fermasi va yangi tuxumlar haqida hikoya bo'lib, mijozlarga ishonch va sifatni yetkazdi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Parsirang Tuxum Ishlab Chiqaruvchisi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Parsirang Tuxum Ishlab Chiqaruvchisi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Parsirang Tuxum Ishlab Chiqaruvchisi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
O'lchamlar va qadoqlash: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Teglar: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Ishlab chiqarish texnologiyasi: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Dizayn muammosi: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Tadqiqot: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Ilhom: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Loyiha muddati: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Ish jarayoni: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Rasm mualliflari: Creator, Illustration and Design: Mohsen Koofiani