Tingwei Chang - Bank Sinopac tomonidan yaratilgan Fountain Of Fortune Asosiy vazifa: Yangi yil qadoqlashi — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.
TemirQadoqlash· 2026
Fountain Of Fortune Asosiy vazifa: Yangi yil qadoqlashi
muallif: Tingwei Chang - Bank Sinopac
Mijoz: Bank SinoPac
Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi
Tasdiqlangan mukofot g'olibi
#174319 uchun mukofot holatini tasdiqlashDizayn
Fountain Of Fortune Asosiy vazifa: Yangi yil qadoqlashi haqida
Kitob matni: Ushbu sovg'a to'plami rasmli qadoqda ikki banka Farovonlik suvi va interaktiv mobil qizil konvertni o'z ichiga oladi. Dizayn an'anaviy sovg'a berish odatini vizual hikoya qilish, ramziy elementlar va integratsiyalashgan raqamli o'zaro ta'sir orqali qayta talqin qiladi. Klassik Yangi yil tasvirlarini zamonaviy interaktiv xususiyatlar bilan uyg'unlashtirgan holda, loyiha jismoniy va raqamli komponentlarni yagona bayramona tajriba doirasida taqdim etadi. An'anaviy ramzlar va raqamli o'zaro ta'sirning uyg'unligi mustahkamlangan madaniy amaliyotlarni bugungi kundagi muloqot usullari bilan bog'laydigan yondashuvni aks ettiradi.
Tan olinish
A' Design Award Temir Mukofoti haqida
Fountain Of Fortune Asosiy vazifa: Yangi yil qadoqlashi A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. Fountain Of Fortune Asosiy vazifa: Yangi yil qadoqlashi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. Fountain Of Fortune Asosiy vazifa: Yangi yil qadoqlashi puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.
Dizayn ortida
Press-kit
Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.
- Noyob xususiyatlar
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- O'lchamlar va qadoqlash
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Teglar
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Ishlab chiqarish texnologiyasi
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Dizayn muammosi
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Tadqiqot
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Ilhom
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Loyiha muddati
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Ish jarayoni
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patentlar
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Jamoa a'zolari
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Rasm mualliflari
- All images by Bank SinoPac.
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