Tipz tomonidan Cafe Guardiao Qahva qadoqlash

Tipz tomonidan yaratilgan Cafe Guardiao Qahva qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2026

Cafe Guardiao Qahva qadoqlash

muallif: Tipz

Mijoz: Cooabriel

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

7,110

Tasdiqlangan mukofot g'olibi

#181277 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Cafe Guardiao Qahva qadoqlash haqida

Cafe Guardiao — Braziliya kooperativi tomonidan ishlab chiqarilgan premium qovurilgan va maydalangan qahva uchun qadoq dizayni. Vizual identifikatsiya asosini gravyura uslubida chizilgan bosh farishta tasviri tashkil etadi, bunda himoyaviy qanotlar asosiy grafik element hisoblanadi. Qalin tipografika savdo nuqtasida aniq vizual ierarxiyani yaratadi. Yorliq tasmasida qovurish darajasi, kooperativ kelib chiqishi va 100 foiz sof konilon tarkibi ko'rsatilgan. Kraft va mat laminatlangan materiallarga fleksografik bosma qadoqqa mat pardoz va sezilarli taktil yuza baxsh etadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Cafe Guardiao Qahva qadoqlash A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Cafe Guardiao Qahva qadoqlash yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Cafe Guardiao Qahva qadoqlash ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
O'lchamlar va qadoqlash: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Teglar: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Ishlab chiqarish texnologiyasi: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Dizayn muammosi: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Tadqiqot: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Ilhom: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Loyiha muddati: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Ish jarayoni: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Jamoa a'zolari: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro