Scene Aesthetics Design Co., Ltd tomonidan China Moutai Chakana savdo do'koni interyer dizayni

Scene Aesthetics Design Co., Ltd tomonidan yaratilgan China Moutai Chakana savdo do'koni interyer dizayni — Ichki Makon va Ko'rgazma Dizayni tanlov toifasida nufuzli 2026 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaInterer· 2026

China Moutai Chakana savdo do'koni interyer dizayni

muallif: Scene Aesthetics Design Co., Ltd

Mijoz: Scene Aesthetics Design Co., Ltd

Interer toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#181493 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

China Moutai Chakana savdo do'koni interyer dizayni haqida

China Moutai — baytszyu (xitoy an'anaviy aroq) brendining tajriba maydoni sifatida yaratilgan 317 kvadrat metrlik chakana savdo do'koni interyer dizaynidir. Dizayn mahsulot namoyishini interaktiv installyatsiyalar bilan uyg'unlashtiradi. Jo'xori va bug'doy hududiy o'ziga xoslikni ifodalash uchun ritmik qatorlar shaklida joylashtirilgan. Rang doirasi ichimlik rangining yosh o'tishi bilan qanday o'zgarishini ko'rsatadi, ta'm devori esa grafikalar va hid modullari orqali sous aromalari haqida tushuncha beradi. Teshikli ekranlar sopol idishlarning mikro g'ovaklarini eslatadi va bo'luvchi to'siqlar vazifasini bajaradi. Och rangli yog'och, metall detallar, ustritsa kulrang va sinig'ich oq pardozlar rang palitrasini tashkil etadi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

China Moutai Chakana savdo do'koni interyer dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. China Moutai Chakana savdo do'koni interyer dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. China Moutai Chakana savdo do'koni interyer dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
O'lchamlar va qadoqlash: 317 square meters
Teglar: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Ishlab chiqarish texnologiyasi: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Dizayn muammosi: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Tadqiqot: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Ilhom: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Loyiha muddati: The first flagship store is expected to open in Singapore in June 2026.
Ish jarayoni: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Jamoa a'zolari: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang