Yao Wu tomonidan Mountain River and Sage Baytszyu sovg'a to'plami qadoqlash dizayni

Yao Wu tomonidan yaratilgan Mountain River and Sage Baytszyu sovg'a to'plami qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2026 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2026

Mountain River and Sage Baytszyu sovg'a to'plami qadoqlash dizayni

muallif: Yao Wu

Mijoz: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Mountain River and Sage Baytszyu sovg'a to'plami qadoqlash dizayni haqida

Tog', Daryo va Donishmand — bu Xitoy distillangan spirtli ichimligi bo'lgan baytszyu uchun sovg'a to'plami qadoqlash dizaynidir. Tashqi g'ilof mot oq badiiy qog'ozdan tayyorlangan bo'lib, minimalistik bronza zarhal bosma naqsh bilan bezatilgan. Ichkarida, eman shponi bilan qoplangan muhandislik yog'ochidan yasalgan kodeks uslubidagi quti kitob kabi ochiladi. Ichki qopqoq teksturali qog'ozga bosilgan Tayshan tog'i va Xuanxe daryosining panoramik illustratsiyasiga aylanib ochiladi va uchta shisha hamda sertifikatni o'rab turadi. Dizayn Shandun viloyatining madaniy geografiyasidan ilhomlangan. Minimalistik va zamonaviy yondashuv spirtli ichimliklar qadoqlashda keng tarqalgan retro uslub o'rnini egallaydi.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Mountain River and Sage Baytszyu sovg'a to'plami qadoqlash dizayni A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Mountain River and Sage Baytszyu sovg'a to'plami qadoqlash dizayni ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Mountain River and Sage Baytszyu sovg'a to'plami qadoqlash dizayni ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
O'lchamlar va qadoqlash: Length 300mm x Width 240mm x Height 190mm
Teglar: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Ishlab chiqarish texnologiyasi: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Dizayn muammosi: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Tadqiqot: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Ilhom: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Loyiha muddati: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Ish jarayoni: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patentlar: /
Jamoa a'zolari: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
Rasm mualliflari: /