Giovanni Murgia tomonidan The Sands Wine Labels Sharob Laboratoriyalari

Giovanni Murgia tomonidan yaratilgan The Sands Wine Labels Sharob Laboratoriyalari — Qadoqlash Dizayni tanlov toifasida nufuzli 2018 A' Design Award Temir Mukofoti mukofotining yuqori baholangan g'olibidir.

TemirQadoqlash· 2018

The Sands Wine Labels Sharob Laboratoriyalari

muallif: Giovanni Murgia

Mijoz: Cantina Li Duni

Qadoqlash toifasida A' Design Award Temir Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#67776 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

The Sands Wine Labels Sharob Laboratoriyalari haqida

Ushbu yorliqlarning dizaynini amalga oshirish uchun kompaniyaning qadriyatlari, ushbu vinolar tug'ilgan hudud va tarixni aks ettirishga qodir bo'lgan bosib chiqarish texnikasi, materiallar va grafik tanlovlar bo'yicha tadqiqotlar olib borildi. Ushbu teglar haqida tushuncha sharobning xarakteristikasidan boshlanadi: qum. Aslida, uzumlar dengiz qumida qirg'oqdan bir oz masofada o'sadi. Ushbu kontseptsiya Zen bog'laridagi qumdagi naqshlarni olish uchun kabartma usul bilan yaratilgan. Uch yorliq birgalikda sharob tayyorlash missiyasini aks ettiruvchi dizaynni yaratadi.

Tan olinish

A' Design Award Temir Mukofoti haqida

The Sands Wine Labels Sharob Laboratoriyalari A' Design Award Temir Mukofotining g‘olibi bo‘lib, bu yaxshi loyihalangan ijodlardan kutiladigan kasbiy va sanoat talablariga javob beradigan yaxshi dizaynlarga beriladigan nufuzli e’tirofdir. Temir g‘oliblari o‘z yaratuvchilarining katta mahorati, yuksak ixtisosligi, mutaxassis tushunchasi va ijodiy salohiyatini namoyon etadi. The Sands Wine Labels Sharob Laboratoriyalari yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, amaliy hamda innovatsion ijod bo‘lishi kutiladi. A' Design Award Temir Mukofotini qo‘lga kiritgan ushbu dizayn soha eng yaxshi amaliyotlarini uyg‘unlashtiradi va bilim hamda iste’dod bilan bog‘langan layoqatli texnik xususiyatlarga ega. The Sands Wine Labels Sharob Laboratoriyalari puxtaligi uchun hurmatga sazovor bo‘lib, dunyoni yaxshiroq joyga aylantirishga yordam beradigan hayot sifatini yaxshilashni taqdim etish uchun loyihalangan.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
O'lchamlar va qadoqlash: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Teglar: wine, label, packaging, wine label design
Ishlab chiqarish texnologiyasi: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Dizayn muammosi: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Tadqiqot: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Ilhom: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Loyiha muddati: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Ish jarayoni: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patentlar: No copyrights on this project
Jamoa a'zolari: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Rasm mualliflari: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver