Backbone Branding tomonidan Yan Natural Juice Shisha Qadoqlash

Backbone Branding tomonidan yaratilgan Yan Natural Juice Shisha Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Platina Mukofoti mukofotining yuqori baholangan g'olibidir.

PlatinaQadoqlash· 2020

Yan Natural Juice Shisha Qadoqlash

muallif: Backbone Branding

Mijoz: Backbone Branding

Qadoqlash toifasida A' Design Award Platina Mukofoti g'olibi

201,010

Tasdiqlangan mukofot g'olibi

#86906 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Yan Natural Juice Shisha Qadoqlash haqida

Shishaning dizayni tabiatdan va biomimikriya tamoyillaridan, xususan, tishlangan olma shaklidan ilhomlangan. Bu mahsulotning organik sifatini ko'rsatish uchun mo'ljallangan edi. Ushbu anatomiya javonlarda yoki tashish paytida bir-birining yoniga qo'yilganda joyni maksimal darajada tejash imkonini beradigan qo'shimcha shakllarga olib keladi. Marka nomi stilize xattotlik bilan yorliqda yozilgan. Ushbu xattotlik nozik o'tlarning rangi va ko'rinishini Tabiatga bosh egib qo'yadi.

Tan olinish

A' Design Award Platina Mukofoti haqida

Yan Natural Juice Shisha Qadoqlash A' Design Award Platina Mukofotining g‘olibi bo‘lib, bu haqiqatan ham noyob, nafis va ulug‘vor dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Platina g‘oliblari yaratilish mo‘jizalari, intellektual ijodkorlik chegaralariga guvohlik bo‘lib, o‘z dizaynerlarining tengsiz kasbiy mahorati va daholigini namoyon etadi. Ushbu dizaynlarning bir davr estetikasini belgilovchi, jamiyat farovonligiga hissa qo‘shuvchi hamda san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi eng mashhur asarlar bo‘lishi kutiladi. Yan Natural Juice Shisha Qadoqlash yuksak mukammallik darajasini namoyon etadi va o‘zining foydali hamda qimmatli xususiyatlari bilan dunyoni shubhasiz yaxshiroq joyga aylantiradi. Yan Natural Juice Shisha Qadoqlash istaklarni uyg‘otuvchi, ilhomlantiruvchi, hayajonlantiruvchi, xursand qiluvchi va katta quvonch tug‘diruvchi A' Design Award Platina Mukofotini qo‘lga kiritgan asardir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
O'lchamlar va qadoqlash: Width 70mm x Depth 85mm x Height 265 mm
Teglar: natural juice, packaging design, biomimicry, organic,
Ishlab chiqarish texnologiyasi: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Dizayn muammosi: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Tadqiqot: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Ilhom: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Loyiha muddati: January to May 2017 in Yerevan Armenia
Ish jarayoni: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Jamoa a'zolari: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Rasm mualliflari: All photo credits to Backbone Branding