Pica Packaging Design Lab tomonidan Beautiful Life Asosiy Funktsiya: Naftalin qutisi qadoqlash dizayni

Pica Packaging Design Lab tomonidan yaratilgan Beautiful Life Asosiy Funktsiya: Naftalin qutisi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaQadoqlash· 2020

Beautiful Life Asosiy Funktsiya: Naftalin qutisi qadoqlash dizayni

muallif: Pica Packaging Design Lab

Mijoz: Beijing Lvsan Chemistry Co.Ltd.

Qadoqlash toifasida A' Design Award Bronza Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

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Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Beautiful Life Asosiy Funktsiya: Naftalin qutisi qadoqlash dizayni haqida

Kitob matni: Beautiful Life — Xitoyda sotiladigan naftalin uchun qadoqlash dizaynidir. Naftalin qadoqlash qat'iy tartibga solinadi, shu sababli bozordagi ko'pchilik mahsulotlar bir-biriga o'xshaydi. Beautiful Life kalligrafik logotip, shaftoli gullari va qadimgi xitoy rasmidan olingan tasvirdan foydalanadi. Ochiladigan oyna qadimiy baraka ramzi bo'lgan ko'rshapalak shaklida yaratilgan. Tunuka bank sakkiz rangda chop etilgan, qog'oz quti esa o'yib ishlangan va oltin bilan bezatilgan. Tunuka bank hidni yopib turadi va uni saqlab, qayta ishlatish mumkin. Yashirin ichki qopqoq bolalar uchun idishni ochishni qiyinlashtiradi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Beautiful Life Asosiy Funktsiya: Naftalin qutisi qadoqlash dizayni A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Beautiful Life Asosiy Funktsiya: Naftalin qutisi qadoqlash dizayni yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Beautiful Life Asosiy Funktsiya: Naftalin qutisi qadoqlash dizayni ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
O'lchamlar va qadoqlash: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Teglar: Packaging, China, Culture, Daily chemicals, Household, Mothball
Ishlab chiqarish texnologiyasi: 8-color tinplate printing
Carving on paper
Gilding over paper
Dizayn muammosi: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Tadqiqot: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Ilhom: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Loyiha muddati: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Ish jarayoni: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Jamoa a'zolari: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Rasm mualliflari: Shuwei Qi and Rijiang Wang, 2019.