Alexander Cherkasov tomonidan Love&wash Primary Function: Qadoqlash

Alexander Cherkasov tomonidan yaratilgan Love&wash Primary Function: Qadoqlash — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Kumush Mukofoti mukofotining yuqori baholangan g'olibidir.

KumushQadoqlash· 2020

Love&wash Primary Function: Qadoqlash

muallif: Alexander Cherkasov

Mijoz: Love&wash

Qadoqlash toifasida A' Design Award Kumush Mukofoti g'olibi

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Tasdiqlangan mukofot g'olibi

#92436 uchun mukofot holatini tasdiqlash

A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Love&wash Primary Function: Qadoqlash haqida

Love&wash — kir yuvish kukunlari, kir yuvish geli, kapsulalar va dog' ketkazgichni o'z ichiga olgan bir qator kir yuvish mahsulotlari uchun qadoqlash dizayni. Konsepsiya bir-birini quchoqlab turgan kiyimlarning oddiy metaforasi orqali g'amxo'rlikni ifodalaydi. Rangli matolar uchun mo'ljallangan kukun yorlig'ida to'q sariq futbolka va jinsi ko'ylak quchoqlashadi. Logotipning harflari xuddi shu g'oyani takrorlash uchun bir-biriga zich joylashtirilgan. Fon ranglari mahsulotlarni ajratib turadi, ko'k rangdagi tipografiya esa tozalik va poklikni anglatadi. Qadoqlash karton va plastikdan tayyorlangan bo'lib, biologik parchalanadigan materiallardan foydalanish rejalashtirilgan.

Tan olinish

A' Design Award Kumush Mukofoti haqida

Love&wash Primary Function: Qadoqlash A' Design Award Kumush Mukofotining g‘olibi bo‘lib, bu go‘zal, ulug‘vor va ta’sirchan eng yuqori darajadagi dizaynlarga beriladigan favqulodda nufuzli e’tirofdir. Kumush g‘oliblari o‘z dizaynerlarining ajoyib mahorati, iste’dodi va o‘tkirligini ko‘rsatuvchi juda yorqin va o‘ta ijodiy asarlardir. Love&wash Primary Function: Qadoqlash ajoyib, namunaviy, diqqatga sazovor darajada kasbiy va chuqur innovatsion asar bo‘lishi kutiladi. A' Design Award Kumush Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini kengaytiruvchi juda e’tiborga loyiq, tahsinga sazovor ixtirodir. Love&wash Primary Function: Qadoqlash ko‘pchilik havas qiladigan, istaklarni uyg‘otadigan, ijobiy tuyg‘ular olib keladigan hamda hayrat va ajablanish uyg‘otadigan ijoddir.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
O'lchamlar va qadoqlash: This packaging is planned to be based on biodegradable materials.
Teglar: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Ishlab chiqarish texnologiyasi: This packages are made of the following materials: cardboard, plastic.
Dizayn muammosi: It was necessary to stick to one main idea and filter out all unnecessary options.
Tadqiqot: There was carried an analysis of the market for Laundry products and analysis of target audience.
Ilhom: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Loyiha muddati: The project was prepared for several month at the beginning of 2019 in Moscow
Ish jarayoni: Consumers will feel love and care in this concept.
Jamoa a'zolari: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin