Willy Lai and Dave Torres tomonidan Macy’s Website Elektron tijorat veb-sayti

Willy Lai and Dave Torres tomonidan yaratilgan Macy’s Website Elektron tijorat veb-sayti — Veb-sayt va Veb-dizayn tanlov toifasida nufuzli 2020 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinVeb· 2020

Macy’s Website Elektron tijorat veb-sayti

muallif: Willy Lai and Dave Torres

Mijoz: Macy's

Veb toifasida A' Design Award Oltin Mukofoti g'olibi

88,001

Tasdiqlangan mukofot g'olibi

#93996 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Macy’s Website Elektron tijorat veb-sayti haqida

Macy's veb-sayti mijozlarga Macy's assortimentini onlayn xarid qilish imkonini beruvchi elektron tijorat platformasidir. Veb-sayt 2019-yilda mijozlarning fikr-mulohazalariga bevosita javob sifatida qayta ishlab chiqildi va natijada toza, sodda hamda moda ilhomlantirgan dizayn yaratildi. Sahifa tuzilishi moda mediasi va iste'mol texnologiyalari mahsulotlaridan ilhom olgan bo'lib, u Macy's ni raqobatchi chakana savdo kompaniyalaridan ajratib turishga qaratilgan. Zamonaviy moslashuvchan (responsive) veb-texnologiyalar qo'llanilgani sababli saytni noutbuklarda, planshetlarda va smartfonlarda ko'rish mumkin. Qayta loyihalash jarayonida foydalanuvchi tajribasi bo'yicha tadqiqotlar, jumladan so'rovnomalar, intervyular va foydalanish qulayligi testlari asos bo'lib xizmat qildi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Macy’s Website Elektron tijorat veb-sayti A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Macy’s Website Elektron tijorat veb-sayti misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Macy’s Website Elektron tijorat veb-sayti kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
O'lchamlar va qadoqlash: We developed reponsive web design across different devices.
Teglar: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Ishlab chiqarish texnologiyasi: We utilized modern responsive web technologies.
Dizayn muammosi: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Tadqiqot: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Ilhom: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Loyiha muddati: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Ish jarayoni: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Jamoa a'zolari: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Rasm mualliflari: Images courtesy of Macys.