Ryan Paonessa tomonidan Status Audio Brend Identifikatsiyasi

Ryan Paonessa tomonidan yaratilgan Status Audio Brend Identifikatsiyasi — Reklama, Marketing va Kommunikatsiya Dizayni tanlov toifasida nufuzli 2020 A' Design Award Bronza Mukofoti mukofotining yuqori baholangan g'olibidir.

BronzaReklama· 2020

Status Audio Brend Identifikatsiyasi

muallif: Ryan Paonessa

Mijoz: Ryan Paonessa Design

Reklama toifasida A' Design Award Bronza Mukofoti g'olibi

12,808

Tasdiqlangan mukofot g'olibi

#98408 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Status Audio Brend Identifikatsiyasi haqida

Status Audio — Nyu-Yorkda joylashgan, mahsulotlarini bevosita iste'molchilarga sotuvchi quloqchinlar kompaniyasi uchun yaratilgan brend identifikatsiyasidir. Logotip oddiy tovush to'lqini naqshining oqimini taqlid qiladi, bunda har bir harf bir xil vertikal yo'l va yoy shaklini takrorlaydi. Nafis tovush to'lqini naqshi, shuningdek, logotip zarur bo'lmagan hollarda ikkilamchi belgi vazifasini ham bajaradi. Rang va shrift qadoqlash, veb-sayt, bosma materiallar va marketing materiallari bo'ylab vizual identifikatsiyani birlashtiradi. Quloqchinlarda hech qanday logotip mavjud emas, faqat noyob mahsulot kodi bor, bu esa minimal va utilitar yondashuvni aks ettiradi. Qadoqlash bir necha o'lchamlarda taklif etiladi.

Tan olinish

A' Design Award Bronza Mukofoti haqida

Status Audio Brend Identifikatsiyasi A' Design Award Bronza Mukofotining g‘olibi bo‘lib, bu ijodkorlik, zukkolik va topqirlik bilan ajralib turuvchi a’lo dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Bronza g‘oliblari o‘z dizaynerlarining keng tajribasi, tasavvuri va topqirligini tasdiqlovchi juda mohir va hayratlanarli darajada ijodiy buyumlardir. Status Audio Brend Identifikatsiyasi yuqori qadrlanadigan, hayrat bilan qaraladigan va suyukli, diqqatga sazovor darajada kasbiy va innovatsion buyum bo‘lishi kutiladi. A' Design Award Bronza Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiyadagi eng yaxshi amaliyotlarni o‘zida mujassam etadi va tafsilotlarga e’tibori bilan a’lodir. Status Audio Brend Identifikatsiyasi ehtiyojlarni go‘zal qondiradi, istaklarga tegadi, tuyg‘ularni maftun etadi va qiziqishni jalb qiladi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
O'lchamlar va qadoqlash: The packaging shown is offered in a variety of sizes and iterations based on the product.
Teglar: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Ishlab chiqarish texnologiyasi: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Dizayn muammosi: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Tadqiqot: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Ilhom: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Loyiha muddati: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Ish jarayoni: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Jamoa a'zolari: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Rasm mualliflari: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.