Pierre Delebois - forceMAJEURE Design tomonidan Buchanan's Red Seal Viski shishasi qadoqlash dizayni

Pierre Delebois - forceMAJEURE Design tomonidan yaratilgan Buchanan's Red Seal Viski shishasi qadoqlash dizayni — Qadoqlash Dizayni tanlov toifasida nufuzli 2020 A' Design Award Oltin Mukofoti mukofotining yuqori baholangan g'olibidir.

OltinQadoqlash· 2020

Buchanan's Red Seal Viski shishasi qadoqlash dizayni

muallif: Pierre Delebois - forceMAJEURE Design

Mijoz: Diageo

Qadoqlash toifasida A' Design Award Oltin Mukofoti g'olibi

35,856

Tasdiqlangan mukofot g'olibi

#99305 uchun mukofot holatini tasdiqlash

Saytga tashrif A' Design Award saytida ko'rish Press-reliz Mukofot nishoni

Ranglar

Dizayn

Buchanan's Red Seal Viski shishasi qadoqlash dizayni haqida

Buchanan's Red Seal — bu aralashtirilgan viski uchun qadoqlash dizayni. Dizayn yangi shisha tuzilmasi, yorliqlar va sovg'a qutisini o'z ichiga oladi. Shishaning yumshoq egri chiziqlari old yuzaning markazida joylashgan qizil muhrni ramkaga oladi. Buchanan's gerbi shishaning orqa tomonida bo'rttirilgan bo'lib, gerb old tomondan ko'rinib turadi. Bo'rttirilgan imzo muhr yonida joylashgan. Qahrabo rangli shisha asosida yashil tusga o'tadi — bu butun mahsulot qatoriga xos xususiyatdir. Sovg'a qutisi kitob kabi ochilib, shishani namoyon etadi.

Tan olinish

A' Design Award Oltin Mukofoti haqida

Buchanan's Red Seal Viski shishasi qadoqlash dizayni A' Design Award Oltin Mukofotining g‘olibi bo‘lib, bu birinchi darajali, ajoyib va ajralib turuvchi dizaynlarga beriladigan o‘ta nufuzli e’tirofdir. Oltin g‘oliblari o‘z dizaynerlarining daholigi, donoligi va mahoratini aks ettiruvchi benihoya innovatsion, uzoqni ko‘ra oladigan va ko‘zni qamashtiruvchi ijodlardir. Buchanan's Red Seal Viski shishasi qadoqlash dizayni misli ko‘rilmagan qiymat keltiruvchi, juda maqtalgan, yo‘nalish belgilovchi va yodgorlik darajasidagi ixtiro bo‘lishi kutiladi. A' Design Award Oltin Mukofotini qo‘lga kiritgan ushbu dizayn san’at, fan, dizayn va texnologiya chegaralarini katta foyda bilan kengaytiruvchi ko‘zni qamashtiruvchi, e’zozlangan loyihadir. Buchanan's Red Seal Viski shishasi qadoqlash dizayni kuchli istak tuyg‘ularini yaratadi, ishtiyoqni uyg‘otadi, ijodkorlikni rag‘batlantiradi va bizni maftun etadi.

Dizayn ortida

Press-kit

Dizayner tomonidan taqdim etilgan kreditlar, jamoa a'zolari va texnik tafsilotlar.

Noyob xususiyatlar: forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
O'lchamlar va qadoqlash: Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml
Teglar: #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
Ishlab chiqarish texnologiyasi: For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
Dizayn muammosi: Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
Ilhom: forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
Jamoa a'zolari: Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
Rasm mualliflari: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio