Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweMisitho kunye neZiganeko.

IgolideUmsitho· 2020

Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo

ngu PepsiCo Design and Innovation

Umxhasi: PepsiCo Design and Innovation

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Umsitho

106,960

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100581

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo

I-Game Fuel PRO-AM yayingumsitho wemidlalo ophilayo owenzelwe uphawu lwesiselo kwaye usasazwa kubabukeli abasekhaya. Lo msitho wadibanisa abadlali bemidlalo abangamachule noosaziwayo ukuze babonise indlela entsha yomdlalo yesibini ngokuchasene nesibini kunye nokwazisa inkonkxa yesiselo entsha. Iseti yestudiyo yayikhanyiswe ngombala obomvu noluhlaza okwesibhakabhaka, imibala ephambili yemveliso, ukuze kudalwe umphumo othabathekisayo nokwahlula la maqela mabini. Iifonti ezingqindilili kunye nemibala eyomeleleyo zanika esi sithuba inkcazelo yanamhlanje yemidlalo. Iseti yayenzelwe ukuba ibonakale ngokucacileyo eskrinini ngexesha losasazo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Game Fuel PRO-AM Consumer Experience Uyilo Lomsitho Ophilayo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The design team conceptualized and worked on the build out for this live event. As a starting point, inspiration was drawn from the major leagues such as Call of Duty World League. It was important that the set translate well on screen to viewers at home. Red and blue, the core GAME FUEL product colors, were used to light the studio in a dramatic way, as well as differentiate the teams. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.
Inkuthazo: The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and give consumers a sneak peek at the new MTN DEW AMP GAME FUEL can. The activation, hosted as a P.R. event for the brand’s Call of Duty partnership, was broadcast live through Twitch to reach consumers directly.

Funda Uxwebhu Lweendaba

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