HEMA Alliance Uphawu Lwenkampani ngu-Pedro Panetto

Uyilo olubizwa ngokuba yi-HEMA Alliance Uphawu Lwenkampani olwenziwe ngu-Pedro Panetto ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

HEMA Alliance Uphawu Lwenkampani

ngu Pedro Panetto

Umxhasi: Pedro Panetto

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

16,339

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#100934

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-HEMA Alliance Uphawu Lwenkampani

I-HEMA Alliance luphawu lwenkampani olwenzelwe umbutho oxhasa abo baqhelisela iZemfazwe zaMandulo zaseYurophu (Historical European Martial Arts). Olu phawu lubandakanya iindlela ezingama-160 ezahlukeneyo zophawu, ezenziwe ngeenkqubo ezingamashumi amane (40) zeekrele ezityhilwa ngeendlela ezine zokubukwa. Ikrele ngalinye lilandela izilinganiso zomzekelo wembali wenyaniso. Oonobumba, umsantsa phakathi kwazo, kunye nedayagram yophawu, kusekelwe kwiMfanelo yeGolide (Golden Ratio), nto leyo eyenza ukuba yonke inguqu ihlale ithembekile. Umqhelisi ngamnye unokukhetha inguqu efanelekileyo kwimo yoqeqesho namkhali okanye isixhobo asithandayo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

HEMA Alliance Uphawu Lwenkampani ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. HEMA Alliance Uphawu Lwenkampani iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. HEMA Alliance Uphawu Lwenkampani iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Imilinganiselo nePakishini: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Iithegi: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Ubuchwepheshe Bokuvelisa: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Umngeni Woyilo: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Uphando: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inkuthazo: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Ukuhamba Komsebenzi: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Amalungu Eqela: Pedro Panetto.
Francesco Brugnera Teixeira.