Typotect Uphawu lweBhrendi ngu-Seulah Choi

Uyilo olubizwa ngokuba yi-Typotect Uphawu lweBhrendi olwenziwe ngu-Seulah Choi ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2020

Typotect Uphawu lweBhrendi

ngu Seulah Choi

Umxhasi: Seulah Choi

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

12,105

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#104366

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Typotect Uphawu lweBhrendi

Typotect luphawu lwebhrendi oluyilelwe imyuziyam yobugcisa yale mihla ezinikezelwe emsebenzini kaPiet Zwart, ophambili kwimodernism. Igama lidibanisa amagama athi typography kunye ne-architect, ebonisa amasimi amabini apho uPiet Zwart wayesebenza kuwo. Uphawu luphinda lucacise iimpawu ezintathu ezifumaneka kuyilo lwakhe: imibala emithathu esisiseko, izinto zemigca ebhityileyo kunye nemilo esicaba ecwangciswe ngaphakathi kwesithuba esivulekileyo. Umgca ombomvu obhitya ubonakala emantla kwiseti nganye yokusetyenziswa, ngoxa umbala oluhlaza esibhakabhakeni newodwa ligcwalisa imilo esicaba. Olu phawu lusekelwe ekuprinteni kwaye lusetyenziswa kwiiplakathi, amakhadi egama, amatikiti kunye nezitikha zodonga.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Typotect Uphawu lweBhrendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Typotect Uphawu lweBhrendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Typotect Uphawu lweBhrendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Imilinganiselo nePakishini: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Iithegi: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Ubuchwepheshe Bokuvelisa: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Umngeni Woyilo: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Uphando: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inkuthazo: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Ubude Beprojekthi: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Ukuhamba Komsebenzi: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.