Tongrentang Zhima Health UyIlo Lwangaphakathi Lwevenkile ngu-Yong Wong

Uyilo olubizwa ngokuba yi-Tongrentang Zhima Health UyIlo Lwangaphakathi Lwevenkile olwenziwe ngu-Yong Wong ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IgolideIngaphakathi· 2021

Tongrentang Zhima Health UyIlo Lwangaphakathi Lwevenkile

ngu Yong Wong

Umxhasi: Beijing Tongrentang Health

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ingaphakathi

21,079

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#108738

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tongrentang Zhima Health UyIlo Lwangaphakathi Lwevenkile

I-Tongrentang Zhima Health yivenkile yamava ekwiBeijing. Le venkile igubungela iimitha ezingama-5000 ezisikweri kwimigangatho emithathu. Izongezo zokutya, ukutya okondlayo kunye neemveliso zokhathalelo lwempilo eziquka itekhnoloji yempilo zinikezelwa kwindawo enye. Iindawo ezinkulu zezinto ezahlukileyo, ezifana nomthi oqinileyo nobhrasi, zisetyenziswa ngaphakathi. Ukusuka kumgangatho ophantsi ukuya phezulu, kuboniswa imixholo emine, eyile: ukubuza, ukutya, ukuchacha kunye nokunyanga. Le venkile ikwasebenza njengendawo yentlalo entofontofo yabathengi.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Tongrentang Zhima Health UyIlo Lwangaphakathi Lwevenkile ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Tongrentang Zhima Health UyIlo Lwangaphakathi Lwevenkile iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Tongrentang Zhima Health UyIlo Lwangaphakathi Lwevenkile idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Imilinganiselo nePakishini: 5000 square meters, 3 floors
Iithegi: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Ubuchwepheshe Bokuvelisa: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Umngeni Woyilo: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Uphando: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inkuthazo: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Ubude Beprojekthi: This project started in May 2019 and finished in December 2019 in Beijing.
Ukuhamba Komsebenzi: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Amalungu Eqela: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Amagunya Emifanekiso: Beijing Wuxiang Space Architecture Design