Lazarus Effekt Imizobo yeKhampeyini ngu-Lara Wilkin

Uyilo olubizwa ngokuba yi-Lazarus Effekt Imizobo yeKhampeyini olwenziwe ngu-Lara Wilkin ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Lazarus Effekt Imizobo yeKhampeyini

ngu Lara Wilkin

Umxhasi: Lara Wilkin

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

11,849

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#111279

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Lazarus Effekt Imizobo yeKhampeyini

Uxinizelelo lweLazarus ngumqokelelo weentlobo zomifanekiso yekhampeyini eyenzelwe iphulo lokuqwalasela olusebenzisa amajelo eendaba ngaphezulu, malunga noSuku lweLazarus. Uxinizelelo lweLazarus, igama elenziwe ngusomlando wezinto zamandulo uDavid Jablonski, lichaza ukufunyanwa kwakhona kobomi obucingelwa ukuba bulahlekile okanye baphela ngokupheleleyo. Imifanekiso ibonisa izityalo kunye nezilwanyana ezifunyenwe kwakhona. Umfanekiso ngamnye uzobiwe njengegrafu ye-vector emnyama namhlophe, ecebe ngeenkcukacha, ukwenzela ukuba abajongi bakwazi ukufumana okungakumbi ngokuyijonga ixesha elide. Uphrinti omkhulu usebenza njengesitshixo sokubona esidibanisa iiphosta, iflaya, ibhanela kunye neefo grafikhi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Lazarus Effekt Imizobo yeKhampeyini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lazarus Effekt Imizobo yeKhampeyini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lazarus Effekt Imizobo yeKhampeyini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Imilinganiselo nePakishini: main illustration 32000 mm / 23428 mm
Iithegi: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Ubuchwepheshe Bokuvelisa: Drawn layout and adobe illustrator vectors
Umngeni Woyilo: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Uphando: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inkuthazo: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Ubude Beprojekthi: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Ukuhamba Komsebenzi: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Amalungu Eqela: Lara Wilkin
Amagunya Emifanekiso: Lara Wilkin