Inspiration IWebhusayithi ngu-WenYuan Chen and Ze Hao

Uyilo olubizwa ngokuba yi-Inspiration IWebhusayithi olwenziwe ngu-WenYuan Chen and Ze Hao ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweWebhsayithi kunye neWebhu.

IgolideIwebhu· 2021

Inspiration IWebhusayithi

ngu WenYuan Chen and Ze Hao

Umxhasi: Zippo

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Iwebhu

92,498

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#117306

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Inspiration IWebhusayithi

I-Inspiration yiwebhusayithi eyenzelwe uphawu lwentengiso uZippo. Le webhusayithi ibonisa olu phawu ngesazisi esitsha sokubonwa kunye nojongano lomsebenzisi olusebenzisanayo. Imifanekiso eguqukayo inika amaphepha isimo sokubonwa esizama izinto ezintsha. Umxholo omnyama usetyenziswa kulo lonke uyilo ukuxhasa amava okubukela angaguqukiyo. Uyilo lokusebenzisana lwakhiwe ngobuchwepheshe bojongano lomsebenzisi obuhambela phambili ukugcina iindwendwe zibandakanyekile. Injongo kukuvula incoko nabathengi kunye nokuvakalisa inkcubeko yophawu lwentengiso ngendlela yangoku.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Inspiration IWebhusayithi ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Inspiration IWebhusayithi iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Inspiration IWebhusayithi idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

They used the new brand visual and edgy interaction UI to show brand experience
Imilinganiselo nePakishini: UI UX technology and website construction
Iithegi: Z-era, Fashion
Ubuchwepheshe Bokuvelisa: Using progressive UI technology to realize
Umngeni Woyilo: The team received a lot of database and found it hard to sort out
Uphando: To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance
Inkuthazo: ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Ubude Beprojekthi: Shanghai 2020.11-2021.2
Ukuhamba Komsebenzi: To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Iipathenti: "Trademark (Year) Trademark Holder."
Amalungu Eqela: Wenyuan Chen and Ze Hao
Amagunya Emifanekiso: ZIPPO NO.347274