Macy’s Website Iwebhusayithi ye-E-Commerce ngu-Willy Lai and Dave Torres

Uyilo olubizwa ngokuba yi-Macy’s Website Iwebhusayithi ye-E-Commerce olwenziwe ngu-Willy Lai and Dave Torres ngumwini obekekileyo webhaso elinobukhazikhazi le-2020 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweWebhsayithi kunye neWebhu.

IgolideIwebhu· 2020

Macy’s Website Iwebhusayithi ye-E-Commerce

ngu Willy Lai and Dave Torres

Umxhasi: Macy's

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Iwebhu

88,001

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#93996

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Macy’s Website Iwebhusayithi ye-E-Commerce

Iwebhusayithi kaMacy's liqonga le-e-commerce elivumela abathengi ukuba bathenge iimveliso zikaMacy's kwi-intanethi. Le webhusayithi yaphinda yayilwa ngokutsha ngo-2019 njengempendulo engqalileyo kwizimvo zabathengi, nto leyo eyakhokelela kuyilo olucocekileyo, olulula noluphenjelelwe yifashoni. Ubume balo buthatha kwimidiya yefashoni kunye neemveliso zetekhnoloji zabathengi, kwaye lujolise ekwahluleni uMacy's kubathengisi abakhuphisana naye. Kwasetyenziswa iiteknoloji zewebhu zale mihla eziguqukayo, ngoko ke le sayithi inokujongwa kwiikhompyutha ezinokuphathwa (laptop), iithablethi kunye neefowuni ezihlakaniphileyo. Uphando lwamava abasebenzisi lwakhokela olu yilo lutsha, kubandakanywa uvavanyo-zimvo, udliwano-ndlebe kunye novavanyo lokusebenziseka.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Macy’s Website Iwebhusayithi ye-E-Commerce ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Macy’s Website Iwebhusayithi ye-E-Commerce iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Macy’s Website Iwebhusayithi ye-E-Commerce idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Imilinganiselo nePakishini: We developed reponsive web design across different devices.
Iithegi: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Ubuchwepheshe Bokuvelisa: We utilized modern responsive web technologies.
Umngeni Woyilo: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Uphando: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inkuthazo: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Ubude Beprojekthi: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Ukuhamba Komsebenzi: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Amalungu Eqela: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Amagunya Emifanekiso: Images courtesy of Macys.