LendMe Umsebenzi Osisiseko ngu-Ruis Vargas

Uyilo olubizwa ngokuba yi-LendMe Umsebenzi Osisiseko olwenziwe ngu-Ruis Vargas ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2021

LendMe Umsebenzi Osisiseko

ngu Ruis Vargas

Umxhasi: Laika

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

13,005

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#119666

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-LendMe Umsebenzi Osisiseko

Umbhalo Wencwadi: LendMe ngumfanekiso wodidi lwenkampani osenzelwe inkampani esebenza kwimarike yezindlu ezibolekiswayo (home equity). Ilogo isebenzisa isakhiwo esingoomfuziselo esibhekisela kwiikhowudi ze-binary ezilinganiselwene omnye komnye, ezicebisa ngokugqibeleleyo iingcinga zemathematika kunye nobudlelwane obuhamba ngeendlela ezimbini phakathi kwenkampani nabaxumi bayo. Uluhlu lwemibala luyahambelana, ngokusebenzisa umbala ombala oluhlaza (purple) njengesiseko, kunye nombala we-orenji nombala oluhlaza okwesibhakabhaka njengemibala exhasayo yemiyalezo eyahlukeneyo kunye nabaphulaphuli abahlukeneyo. Iindlela zokusebenzisa oku zibandakanya iikhadi zoshishino, iimvulophu, isindululo sombutho kunye nepaneli yesibane sasesitalatweni.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

LendMe Umsebenzi Osisiseko ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. LendMe Umsebenzi Osisiseko iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. LendMe Umsebenzi Osisiseko iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Imilinganiselo nePakishini: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Iithegi: Brand, logotype, illustration, visual identity, Laika Design
Ubuchwepheshe Bokuvelisa: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Umngeni Woyilo: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Uphando: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inkuthazo: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Ubude Beprojekthi: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Ukuhamba Komsebenzi: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Iipathenti: Laika Design
Amalungu Eqela: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Amagunya Emifanekiso: Laika Design