Bergtor Visual Identity Umsebenzi Osisiseko: Umfaniso Wobuqu Obubonakalayo ngu-Erika Baczo

Uyilo olubizwa ngokuba yi-Bergtor Visual Identity Umsebenzi Osisiseko: Umfaniso Wobuqu Obubonakalayo olwenziwe ngu-Erika Baczo ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2021

Bergtor Visual Identity Umsebenzi Osisiseko: Umfaniso Wobuqu Obubonakalayo

ngu Erika Baczo

Umxhasi: Bergtor

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

12,966

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#120088

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Bergtor Visual Identity Umsebenzi Osisiseko: Umfaniso Wobuqu Obubonakalayo

Isihloko Sencwadi: Bergtor sisimo sobuqu esibonakalayo esenzelwe uphawu lomzobo wesango legaraji. Olu chazo lusekelwe kwindlela yokusebenza egrideni eqinileyo kunye nendlela yokuchwetheza eyenziwe lula. Izinto ezinemilinganiselo yobumbo zongezwe kuzo zonke uonobumba ukuze kubonakaliswe intsingiselo yegama. Unobumba u-E ubuyiselwe ngemilo emithathu ephefumlelwe yimigca engundoqo yesango legaraji, esakha isimboli elula. Uluhlu lombala luthimba oluthile lombala omnyama nombala oluhlaza oluvuselelekileyo, ngeso Gotham esisiwonobumba esiyintloko. Uphawu kunye nesixokelelwano sokubonakala kuzotywe ngefomathi yevector, ukwenzela ukuba kuthobelane nobungakanani obahlukeneyo kwimidiya yedijithali neepampu.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Bergtor Visual Identity Umsebenzi Osisiseko: Umfaniso Wobuqu Obubonakalayo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Bergtor Visual Identity Umsebenzi Osisiseko: Umfaniso Wobuqu Obubonakalayo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Bergtor Visual Identity Umsebenzi Osisiseko: Umfaniso Wobuqu Obubonakalayo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Imilinganiselo nePakishini: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Iithegi: visual identity, modern, simple, timeless, feasibility, reliability
Ubuchwepheshe Bokuvelisa: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Umngeni Woyilo: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Uphando: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Inkuthazo: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Ubude Beprojekthi: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Ukuhamba Komsebenzi: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Iipathenti: Copyrights belong to the CEO of the Bergtor company.
Amalungu Eqela: Erika Baczó
Alpár Dávid
Amagunya Emifanekiso: Credits to: Adobe stock - main image.