Yanjing White Beer Umsebenzi Ophambili: Ukupakishwa kweBhiya ngu-Gen Xu and Feihu Han

Uyilo olubizwa ngokuba yi-Yanjing White Beer Umsebenzi Ophambili: Ukupakishwa kweBhiya olwenziwe ngu-Gen Xu and Feihu Han ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2021

Yanjing White Beer Umsebenzi Ophambili: Ukupakishwa kweBhiya

ngu Gen Xu and Feihu Han

Umxhasi: Beijing Yanjing Brewery Co.,Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

11,517

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#120520

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yanjing White Beer Umsebenzi Ophambili: Ukupakishwa kweBhiya

Umbhalo weNcwadi: I-Yanjing White Beer luyilo lokupakishwa lwebhiya efakwe ebhotileni nasesinkxweni. Umzobo udibanisa iimpawu zenkcubeko yaseTshayina naseJamani, ngeembala ezithathwe kwiyunifomu yebhola yaseJamani kunye nemifanekiso yeqolo kunye ne-hops njengembeko kaJamani, apho ivela khona i-white beer. Ipaneli yesihloko esimila ngesikhwepha ibonakalisa igama lemveliso kwaye igcina umbonakalo ulinganisiwe. Isinkxwa silandela ubungakanani besandla esiqhelekileyo ukuqinisekisa ukubanjwa ngokukhuselekileyo, ibhotile enomlomo omncinci ngokuya phezulu inokubanjwa nakwaliphi na inqanaba. Ibhotile yenziwe ngeglasi enokubuyiselwa kwakhona, ke isinkxwa senziwe ngealuminiyam enokubuyiselwa kwakhona.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yanjing White Beer Umsebenzi Ophambili: Ukupakishwa kweBhiya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yanjing White Beer Umsebenzi Ophambili: Ukupakishwa kweBhiya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yanjing White Beer Umsebenzi Ophambili: Ukupakishwa kweBhiya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Imilinganiselo nePakishini: 67.4*67.4*248mm, 54*54*170mm
Iithegi: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Ubuchwepheshe Bokuvelisa: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Umngeni Woyilo: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Uphando: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inkuthazo: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Ubude Beprojekthi: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Ukuhamba Komsebenzi: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Amalungu Eqela: Feihu Han
Gen Xu
Da Wu