PepsiCo Foundation Primary Function: Inkqubo Yobunini ngu-Dennis Furniss

Uyilo olubizwa ngokuba yi-PepsiCo Foundation Primary Function: Inkqubo Yobunini olwenziwe ngu-Dennis Furniss ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

PepsiCo Foundation Primary Function: Inkqubo Yobunini

ngu Dennis Furniss

Umxhasi: PepsiCo International Mexico

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

42,147

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#122974

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-PepsiCo Foundation Primary Function: Inkqubo Yobunini

Book Text: I-PepsiCo Foundation yinkqubo yobunini eyenzelwe umbutho ongenzi nzuzo oxhasa uluntu eMexico naseLatin America. Uyilo lubuyisela ulwimi lokubona lweshishini ngolunye olunobuntu ngakumbi. Iimilo zemveli zimela iintsika ezintathu eziphambili zale foundation. Kwinkqubo enezahlulo, ezi milo zidibanisa kwaye ziphindaphinde ukudala iipateni neetheksitshala. Uhlobo lombhalo olunemilo, ipaleti yemibala ephilileyo, isimbo sokufota kunye nesimbo somzobo zigqibezela obu bunini. Le nkqubo isetyenziswa kwincwadi yebhrendi yedijithali nakwizinto zomsitho ezinjengeehempe, iibhegi kunye neminqwazi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

PepsiCo Foundation Primary Function: Inkqubo Yobunini ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. PepsiCo Foundation Primary Function: Inkqubo Yobunini iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. PepsiCo Foundation Primary Function: Inkqubo Yobunini yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Imilinganiselo nePakishini: There are not packaging deliveries
Iithegi: PepsiCo, Foundation, identity, system, strong, consistency
Ubuchwepheshe Bokuvelisa: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Umngeni Woyilo: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Uphando: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inkuthazo: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Ubude Beprojekthi: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Ukuhamba Komsebenzi: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Iipathenti: Copyrights: PepsiCo International Mexico
Amalungu Eqela: Innovation Design Center LATAM
Amagunya Emifanekiso: All Images: Design Innovation Center LATAM