Platanus Primary Function: Isazisi Sombutho ngu-Pedro Panetto

Uyilo olubizwa ngokuba yi-Platanus Primary Function: Isazisi Sombutho olwenziwe ngu-Pedro Panetto ngumwini obekekileyo webhaso elinobukhazikhazi le-2021 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2021

Platanus Primary Function: Isazisi Sombutho

ngu Pedro Panetto

Umxhasi: Pedro Panetto

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

44,384

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#123099

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Platanus Primary Function: Isazisi Sombutho

iPlatanus sisazisi sombutho esidalelwe iofisi yezengqondo enendlela yolwakhiwo lonyango olujolise ebantwini. Igama libhekisa kumthi wePlatanus okwisiqithi iKos, apho uHippocrates wafundisa khona unyango kubagqirha bokuqala. Uphawu ludibanisa ikholamu yamaGrike, ubume bomthi, amagqabi, iziqhamo, amasebe kunye ne-owontshi yesanti, ezotywe ngomgca omnye ozinzileyo. Ubunobumba baqanjelwe ngokukhethekileyo eli bhrendi kwaye bulandela izilinganiso zophawu. Iipatheni, imizobo kunye nezixhobo zokubhala zigqibezela ulwimi lokubona olunikelo olunobunye.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Platanus Primary Function: Isazisi Sombutho ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Platanus Primary Function: Isazisi Sombutho iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Platanus Primary Function: Isazisi Sombutho yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Ubuchwepheshe Bokuvelisa: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Umngeni Woyilo: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Uphando: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inkuthazo: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Ukuhamba Komsebenzi: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Funda Uxwebhu Lweendaba

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