Q Shinshu Apple Pie Laboratory Uphawu Lwegama ngu-Nobuya Hayasaka

Uyilo olubizwa ngokuba yi-Q Shinshu Apple Pie Laboratory Uphawu Lwegama olwenziwe ngu-Nobuya Hayasaka ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2022

Q Shinshu Apple Pie Laboratory Uphawu Lwegama

ngu Nobuya Hayasaka

Umxhasi: Arica Design Inc

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

43,559

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#127316

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Q Shinshu Apple Pie Laboratory Uphawu Lwegama

Ezi ziiprojekthi zophawu lwe-Q, ivenkile ekhethekileyo yepayi yeapile. Uchwethezo lwegama levenkile, Q, ladalwa kusetyenziswa iapile njengemothifu kunye nesimboli yevenkile. Zonke izixhobo ze-brand, kubandakanywa umphandle, ngaphakathi, ukukhanya, izitulo, iyunifomu, kunye nokupakishwa, ziyilwe kusetyenziswa olu phawu lulula. Ngokuhambelana nombono wemveliso wokusetyenziswa kwezinto njengoko zinjalo, izixhobo nazo ziyilwe ngokulula, zisebenzisa imibala kunye nokwenziwa kwezinto, njengephepha kunye neenkuni, njengoko zinjalo. Lonke uyilo luhambelana nombono wevenkile wokuxabisa incasa yoqobo yama-apile.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Q Shinshu Apple Pie Laboratory Uphawu Lwegama ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Q Shinshu Apple Pie Laboratory Uphawu Lwegama iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Q Shinshu Apple Pie Laboratory Uphawu Lwegama yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: These are branding projects for "Q", an apple pie specialty store.
Two typographies of the store name "Q" were created using an apple as a motif, and this has become the store's symbol.
This simple and easy to understand symbol was used to design all the brand tools such as lighting, stools, uniforms, and packaging. By communicating with customers through this unified worldview, the store's commitment to apples was conveyed to customers.
Imilinganiselo nePakishini: The brand design items for this project are listed below.
Logo Design:Naming, Symbol mark, Logotype
Facade Design:Facade, Wall Sign, Goodwill
Sign Design:Interior, Pendant light, Stool x 3
Packaging Design:Paper bag x 2, Plastic bag x 2, Box x 2
Print Design:Shop cards, Business cards x 5, Envelopes, Leaflets, Invitation
Uniform Design:Hunting cap, Casket Hats, Apron, Dress shirt
Web Design:html5, CSS
Iithegi: Branding, store design, pastry shop, apple pie store
Ubuchwepheshe Bokuvelisa: In line with the store's concept of "making the most of the taste of the ingredients as they are," the interior and packaging were designed without excessive coloring or processing, making the most of the colors of concrete, wood, and paper. The design was adjusted so that the red of the symbol mark would appear as an accent in the simple colors of the materials.
Umngeni Woyilo: When customers saw the apple lights in the shape of the symbol logo and the apple stools, they took pictures of these and sent them out through SNS and other media. By setting up contents in the store that make users want to take pictures spontaneously, we were able to make more people aware of the existence of this store.
Customers were able to sense the vision and spirit of the store through the simple design. People who try our apple pies will notice the simple flavor and the natural taste of apples, and will be convinced of the meaning of the design. Through this brand, we were able to make them realize the beauty of the local apples.
Uphando: These are branding projects for an apple pie specialty store that was set up to solve the problem of local apples not being well known.
We developed and designed products that would give consumers a taste of the apples themselves. We made apple pies for each variety of apple and designed them so that consumers can enjoy the different textures and flavors of each apple.
We designed the wall signs using the chemical structural formula of apple polyphenols as a motif. Customers can see this sign while waiting and get a sense of the store's research and commitment to apples.
Inkuthazo: The store does not use any extra processing or seasoning so that consumers can appreciate the taste of the apples themselves. In order to convey the brand's vision and spirit of "cherishing the original taste of apples," I designed a simple symbol without any unnecessary decoration. To match this concept, I designed the interior without coloring, using the colors of the concrete and wood as they are.
Ubude Beprojekthi: It opened in October 2019 in Ueda City, Japan.
Ukuhamba Komsebenzi: When customers visit the store, they can enjoy a consistent view of the world and purchase an apple pie. They enter the store through a curtain with an apple symbol at the entrance and place their order under a pendant light with the same symbol. Then, while waiting, they can sit on an apple stool, drink apple juice, and wait for their freshly baked apple pie. They can feel the concept and commitment of the store from start to finish, making it a special experience for them.
Amalungu Eqela: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Photographer:Shusaku Nagahama