Bay Ivenkile Yokuthengisa Izithambiso ngu-SIG Design

Uyilo olubizwa ngokuba yi-Bay Ivenkile Yokuthengisa Izithambiso olwenziwe ngu-SIG Design ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IntsimbiIngaphakathi· 2022

Bay Ivenkile Yokuthengisa Izithambiso

ngu SIG Design

Umxhasi: Sephora

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ingaphakathi

10,434

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#127738

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Bay Ivenkile Yokuthengisa Izithambiso

Imigca emnyama nemhlophe yeSephora isetyenziswe njengojoliso olubonakalayo ukukhokela ukuhamba kwabantu kunye nokuzisa amava angcono omthengi. I-optical illusion kunye nokubunjwa komgca wamaza kwenza i-Sephora bay, okukhokelela kumava ahlukeneyo okubonwayo. Imigca kwiikholomu ezimnyama nezimhlophe zandiswe ngaphakathi kwendawo, ngaloo ndlela zenza isikhokelo esibonakalayo sendalo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Bay Ivenkile Yokuthengisa Izithambiso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Bay Ivenkile Yokuthengisa Izithambiso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Bay Ivenkile Yokuthengisa Izithambiso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Imilinganiselo nePakishini: The project space is 424 ㎡.
Iithegi: cosmetics retail space, bay, stripes, consuming experience
Ubuchwepheshe Bokuvelisa: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Umngeni Woyilo: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Uphando: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inkuthazo: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Ubude Beprojekthi: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Ukuhamba Komsebenzi: /
Amalungu Eqela: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Amagunya Emifanekiso: Image #1-image #5 Photographer ：Lerong Huang