The Early Chapter Ukumelwa koMqondiso weBhrendi ngu-Allan Toh

Uyilo olubizwa ngokuba yi-The Early Chapter Ukumelwa koMqondiso weBhrendi olwenziwe ngu-Allan Toh ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2022

The Early Chapter Ukumelwa koMqondiso weBhrendi

ngu Allan Toh

Umxhasi: Allan Toh

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

10,859

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#128237

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-The Early Chapter Ukumelwa koMqondiso weBhrendi

I-Early Chapter ngumqondiso webhrendi owenzelwe iklabhu yezinto zabantwana abaselisiseleni eSingapore. Iklabhu incedisa abantwana bakhulise umdla wolwimi lwesiMandarin ngokudlala okubandakanyekayo. Ilogo yenziwe ngeempawu ezilula ezimbala zibomvu, zimthubi kunye noluhlaza, zibekwe phezu kwenye ukufana nendlwana encinane. Ubume bendlu bumela uluntu ekulungiselelwe ukuba iklabhu iyakhe. Isithuba esingaphakathi kweempawu senza uphawu lwesiTshayina olubonisa isiMandarin, kubonakalisa ugxininiso kolwimi lwesiTshayina. Ilanga elingesiqingatha licebisa imeko yokukhuthaza kubantwana abancinane.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

The Early Chapter Ukumelwa koMqondiso weBhrendi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. The Early Chapter Ukumelwa koMqondiso weBhrendi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. The Early Chapter Ukumelwa koMqondiso weBhrendi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.
Imilinganiselo nePakishini: The minimum height of the logo for web is 45px. The minimum height for print is 10mm.
Iithegi: The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.
Ubuchwepheshe Bokuvelisa: I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.
Umngeni Woyilo: The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.
Uphando: Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.
Inkuthazo: Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.
Ubude Beprojekthi: The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.
Ukuhamba Komsebenzi: Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.
Iipathenti: Copyrights belong to Allan Toh Design Studio, 2021.