Dona Vitamina Primary Function: Isazisi Sophawu ngu-Ruis Vargas

Uyilo olubizwa ngokuba yi-Dona Vitamina Primary Function: Isazisi Sophawu olwenziwe ngu-Ruis Vargas ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2022

Dona Vitamina Primary Function: Isazisi Sophawu

ngu Ruis Vargas

Umxhasi: Laika

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

41,012

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#134862

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Dona Vitamina Primary Function: Isazisi Sophawu

Book Text: I-Dona Vitamina yiprojekthi yesazisi sophawu eyenzelwe uphawu lwejusi olusele lukho. Ilogotype ibonisa inenekazi laseVictoria elimehlo aphamboneleyo lisela ijusi, umfanekiso ohlekisayo womfazi ozimeleyo. Ukwandisa eloo mbono, uthotho lwemizobo yabafazi bezizwe ezahlukeneyo lwazotywa ngesimbo sesitensile lwaza lwadityaniswa namabinzana amafutshane ahlekisayo. Imizobo ibonakala kwiimenyu, kupakisho, kwiingxowa, kwiiposikhadi, kwiisitika nasekwidonga elikhulu elenziwe ngezandla. Uninzi lwezinto ezishicilelweyo zaveliswa ngoshicilelo lwe-offset ngemibala ye-CMYK, kwaye iingxowa zenziwe nge-silkscreen.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Dona Vitamina Primary Function: Isazisi Sophawu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Dona Vitamina Primary Function: Isazisi Sophawu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Dona Vitamina Primary Function: Isazisi Sophawu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Imilinganiselo nePakishini: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Iithegi: Branding, Logotype, Package, label, illustration
Ubuchwepheshe Bokuvelisa: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Umngeni Woyilo: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Uphando: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inkuthazo: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Ubude Beprojekthi: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Ukuhamba Komsebenzi: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Iipathenti: Laika
Amalungu Eqela: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Amagunya Emifanekiso: Photo by: Madelaine Seagram and Laika