Uyilo olubizwa ngokuba yi-Can You See the Music Uchazo Oluguqukayo olwenziwe ngu-Brand Bar Communications ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2022

Can You See the Music Uchazo Oluguqukayo

ngu Brand Bar Communications

Umxhasi: Franz Liszt Chamber Orchestra

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

36,217

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137173

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Can You See the Music Uchazo Oluguqukayo

Umsebenzi oyenzelwe uFranz Liszt Chamber Orchestra luphawu lophawu olushukumayo oluqhutywa ngumculo olujolise ekuvuseleleni imbonakalo yeokhestra. Abadali bayo baye baqulunqa olunye ulwimi lomculo, apho nayiphi na ingoma inokubonwa ngaphakathi kweseti yezikhokelo ezichaziweyo. Isazisi sivumela ilungu ngalinye leokhestra ukuba lizakhele uphawu lwalo olulolwakho, olunxulumene necwecwe abalithandayo kwirepertoire. Ngaphezu koko, ngenxa yesicelo soyilo lwelogo oluphuhlisiweyo, nabaphulaphuli banokuba yinxalenye esebenzayo yenkqubo yokuhlaziya isazisi.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Can You See the Music Uchazo Oluguqukayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Can You See the Music Uchazo Oluguqukayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Can You See the Music Uchazo Oluguqukayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Iithegi: music-driven, dynamic, flexible, identity
Ubuchwepheshe Bokuvelisa: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inkuthazo: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Ubude Beprojekthi: The new identity was published in February, in Hungary.
Amalungu Eqela: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions