ZhenYue Umsebenzi Ophambili: Ilogo Nesazisi Somqondiso ngu-Guangzhou Cheung Ying Design Co. Ltd.

Uyilo olubizwa ngokuba yi-ZhenYue Umsebenzi Ophambili: Ilogo Nesazisi Somqondiso olwenziwe ngu-Guangzhou Cheung Ying Design Co. Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2022

ZhenYue Umsebenzi Ophambili: Ilogo Nesazisi Somqondiso

ngu Guangzhou Cheung Ying Design Co. Ltd.

Umxhasi: Guangzhou Cheung Ying Design Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

13,907

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137424

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-ZhenYue Umsebenzi Ophambili: Ilogo Nesazisi Somqondiso

Isicatshulwa Sencwadi: I-ZhenYue lilogo nesazisi somqondiso esenzelwe umthengisi wokutya okomileyo. Ilogo idibanisa ubume besefu yesiselwa yobhambu yesintu nepatheni elukiweyo. Oonobumba begama lomqondiso badityaniswe kwaye baxhonyiwe, ngokokuba ulungiselelo lufana nokutya okomileyo okubuthelelwe kwisefu. Umbala we-orenji ukhethiwe njengombala womqondiso ukuze abonakalise ubuchule bendabuko nobushushu. Isazisi sizotywe ngefomati ye-vector kwaye sisetyenziswa kwiphakheji yorhwebo, iindawo zokuthengisa, iivenkile ze-intanethi kunye nezaziso. Igolide efakwe ngefoyile kunye noshicilelo lwesikrini lusetyenziswa kwizinto ezishicilelweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

ZhenYue Umsebenzi Ophambili: Ilogo Nesazisi Somqondiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. ZhenYue Umsebenzi Ophambili: Ilogo Nesazisi Somqondiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. ZhenYue Umsebenzi Ophambili: Ilogo Nesazisi Somqondiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Imilinganiselo nePakishini: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Iithegi: Logo, Branding, Packaging, Visual Identity, Graphic Design
Ubuchwepheshe Bokuvelisa: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Umngeni Woyilo: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Uphando: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inkuthazo: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Ubude Beprojekthi: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Ukuhamba Komsebenzi: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Amalungu Eqela: Creative Director: Zhiji Dong
Designer: Lu Gu
Amagunya Emifanekiso: Guangzhou Cheung Ying Design Co., Ltd..