Amplifying Identity Primary Function: Uyilo Lwangaphakathi Lweofisi ngu-DB and B Pte Ltd

Uyilo olubizwa ngokuba yi-Amplifying Identity Primary Function: Uyilo Lwangaphakathi Lweofisi olwenziwe ngu-DB and B Pte Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IsilivereIngaphakathi· 2022

Amplifying Identity Primary Function: Uyilo Lwangaphakathi Lweofisi

ngu DB and B Pte Ltd

Umxhasi: DB&B Pte Ltd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ingaphakathi

17,022

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137777

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Amplifying Identity Primary Function: Uyilo Lwangaphakathi Lweofisi

Amplifying Identity luyilo lwangaphakathi lweofisi olukumzi iAsia Square eSingapore. Le ndawo yokusebenza yolula kwiindawo ezintathu kwaye ihlanganisa ummandla ophela ku-9,300 wemitha yesikwere. Iindawo zentsebenziswano ezingamashumi amahlanu kunye namagumbi amakhulu eentlanganiso amahlanu asasazwe kwezi ndawo ukuxhasa ukusebenza okuguqukayo nokuxubileyo. Imifanekiso yokusingqongileyo eyenzelwe ngokukodwa isetyenziswa kwiiphaseji nakwiindawo zeendonga ukubonisa inkcubeko yenkampani, imigaqo yobunkokeli kunye nembali. Iikhaphethi ezenziwe ngezinto ezizinzileyo, ipeyinti enezinto eziphantsi zeorganic volatile compound kunye nokukhanya okwahlulahluliweyo kusetyenziswa ukunciphisa ifuthe lokusingqongileyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Amplifying Identity Primary Function: Uyilo Lwangaphakathi Lweofisi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Amplifying Identity Primary Function: Uyilo Lwangaphakathi Lweofisi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Amplifying Identity Primary Function: Uyilo Lwangaphakathi Lweofisi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Imilinganiselo nePakishini: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Iithegi: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Ubuchwepheshe Bokuvelisa: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Umngeni Woyilo: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Uphando: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inkuthazo: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Ubude Beprojekthi: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Amalungu Eqela: Ricardo Celis
Victor Wong
Amagunya Emifanekiso: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/