Meiyitian Uphakelo Olukrelekrele ngu-Chong Peng

Uyilo olubizwa ngokuba yi-Meiyitian Uphakelo Olukrelekrele olwenziwe ngu-Chong Peng ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Meiyitian Uphakelo Olukrelekrele

ngu Chong Peng

Umxhasi: Yili Group

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,986

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139341

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Meiyitian Uphakelo Olukrelekrele

Meiyitian luyilo lophahlo olukrelekrele oludibanisa ipakethi eshicilelweyo nehlabathi lomqondiso we-virtual. Ipakathi ithwele imifanekiso emi-2D ne-3D esekelwe kummeli womqondiso, yenza isilo somqondiso. Abathengi baskena imifanekiso ngesixhobo se-mobile application baze bangene kwihlabathi le-virtual eyenziwe ngumqondiso. Ngaphakathi kwihlabathi le-virtual, kunikezelwa imidlalo enxulumene nomntu kunye nendlela yokulungiselela unopopi ngokwezifuno, kwaye amabhaso angaqokelelwa. Injongo kukwakha ubudlelwane obusondeleyo phakathi komqondiso nabathengi abaselula.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Meiyitian Uphakelo Olukrelekrele ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Meiyitian Uphakelo Olukrelekrele iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Meiyitian Uphakelo Olukrelekrele iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Imilinganiselo nePakishini: Width65mmxDepth65mmxHeight220mm
Iithegi: Virtual brand world,Smart and connected,Brand IP design
Ubuchwepheshe Bokuvelisa: Mobile Internet AI technology
Umngeni Woyilo: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Uphando: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inkuthazo: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Ubude Beprojekthi: The project started in August 2021 in China
Ukuhamba Komsebenzi: Consumers enter the virtual brand world by scanning the characters on the package through APP
Amalungu Eqela: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team