Craftal Inkonzo Yokubhalisela Izitya Zokutya ngu-Culture Generation Japan

Uyilo olubizwa ngokuba yi-Craftal Inkonzo Yokubhalisela Izitya Zokutya olwenziwe ngu-Culture Generation Japan ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweLifo leNkcubeko kunye noShishino lweNkcubeko.

IbhronziIlifa leNkcubeko· 2022

Craftal Inkonzo Yokubhalisela Izitya Zokutya

ngu Culture Generation Japan

Umxhasi: Craftal

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ilifa leNkcubeko

17,758

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139328

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Craftal Inkonzo Yokubhalisela Izitya Zokutya

I-Craftal yinkonzo yokubhalisela ebonelela ngezitya zobuchule bamaJapan kwiindawo zokutyela nakumakhaya. Abasebenzisi bakhetha izitya ezingamashumi amathathu kwigalari ephathekayo okanye kwikhathalogu ye-intanethi, kwaye umgcini-magalari anganceda ekukhetheni. Izitya emva koko zihanjiswa kwixesha lovavanyo lweenyanga ezintathu. Emva kweenyanga ezintathu, izitya zingatshintshwa okanye zibuyiselwe. Izinto ezibuyisiweyo zifumana ulondolozo kwiziko lokusasazwa ngaphambi kokuba zithunyelwe komnye umsebenzisi. Le nkonzo idibanisa iingcibi nabantu abasebenzisa umsebenzi wazo, ukuze impendulo ethe ngqo ikwazi ukukhokela uphuhliso lwemveliso.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Craftal Inkonzo Yokubhalisela Izitya Zokutya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Craftal Inkonzo Yokubhalisela Izitya Zokutya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Craftal Inkonzo Yokubhalisela Izitya Zokutya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Imilinganiselo nePakishini: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Iithegi: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Ubuchwepheshe Bokuvelisa: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Umngeni Woyilo: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Uphando: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Inkuthazo: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Ubude Beprojekthi: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Ukuhamba Komsebenzi: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Amalungu Eqela: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi