Primary Residence Umsebenzi ophambili: Isazisi soPhawu ngu-Tianzhen Huang

Uyilo olubizwa ngokuba yi-Primary Residence Umsebenzi ophambili: Isazisi soPhawu olwenziwe ngu-Tianzhen Huang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2022

Primary Residence Umsebenzi ophambili: Isazisi soPhawu

ngu Tianzhen Huang

Umxhasi: Evleen

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

11,450

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#140254

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Primary Residence Umsebenzi ophambili: Isazisi soPhawu

Iindwendwe zeNcwadi: I-Primary Residence luphahla lombono lophawu lomkhiqizo we-brand eneentlobo ngeentlobo zobuchule. Iprojekthi le yaqala njengophando lonobumba oludibanisa isimbo lentshukumo ye-Bauhaus neemilo zokwakhiwa ezingaqondakaliyo. Uphawu (logo) lusekelwe kunobumba lwesiTshayina olubizwa ngokuba nguJu, olithetha indawo yokuhlala, kwaye luthwele imigca emithathu ngeembala eziphambili ezibomvu, iziyellow kunye neblue. Igama Primary Residence libhekisa kwiimbala zombini ezi kunye nentsingiselo yekhaya kwixesha lokuzimasa. Isazisi le isetyenziswa kwincwadana yolwazi, ikhadi leshishini kunye nesethi yezinto zeofisi ezishicilelwe kwiphepha elinombhalo osemphathekweni.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Primary Residence Umsebenzi ophambili: Isazisi soPhawu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Primary Residence Umsebenzi ophambili: Isazisi soPhawu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Primary Residence Umsebenzi ophambili: Isazisi soPhawu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Imilinganiselo nePakishini: Main:1080px*1080px, the ration is 1:1
Iithegi: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Ubuchwepheshe Bokuvelisa: Will print on the textured paper that gives the prints the touch feeling.
Umngeni Woyilo: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Uphando: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inkuthazo: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Ubude Beprojekthi: Started logo design in July 2021, finished in Feb 2022
Ukuhamba Komsebenzi: A visual design identity that takes the viewer to know this brand and the messages behind it.
Amagunya Emifanekiso: Evleen Huang