Italian Capital of Culture Uphawu Kunye Nephulo Lokusungula ngu-Akomi

Uyilo olubizwa ngokuba yi-Italian Capital of Culture Uphawu Kunye Nephulo Lokusungula olwenziwe ngu-Akomi ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2023

Italian Capital of Culture Uphawu Kunye Nephulo Lokusungula

ngu Akomi

Umxhasi: Municipalities of Brescia and Bergamo

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

31,927

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#143502

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Italian Capital of Culture Uphawu Kunye Nephulo Lokusungula

Ilogo enye ekwabelwana ngayo zizixeko ezibini ezahlukeneyo (iBergamo kunye neBrescia, ezidityaniswe njengonyaka wama-2023 iNkunzi yeNkcubeko yase-Italiya) iphefumlelwe yinkcubeko ye-pop kwaye yenzelwe ukuvela ngexesha. Iyonke ijometri isekwe ekugotyweni kwezinto ezinobunzima obungaguqukiyo, iphefumlelwe ziintonga zokwakha apho ezi zixeko zibini zaziwa kakuhle, ngenjongo yokubhukuqa i-stereotype yezixeko zemizi-mveliso kunye nokubhiyozela ukomelela kwazo ngexesha lokuqala lotyando lwe-covid-19. Uphawu olubomvu lwe iconic alukho nje u-3 kunye no-B ngexesha elinye, kodwa lunokufumana iintsingiselo ezahlukeneyo kunye neemilo kwiimeko ezahlukeneyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Italian Capital of Culture Uphawu Kunye Nephulo Lokusungula ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Italian Capital of Culture Uphawu Kunye Nephulo Lokusungula iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Italian Capital of Culture Uphawu Kunye Nephulo Lokusungula yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Imilinganiselo nePakishini: Minimum height of the logo: 10 mm
Iithegi: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Ubuchwepheshe Bokuvelisa: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Umngeni Woyilo: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Uphando: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Inkuthazo: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Ubude Beprojekthi: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Ukuhamba Komsebenzi: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.