Scaling Inc Ubuchule Bomqondiso Wenkampani ngu-Yanming Chen

Uyilo olubizwa ngokuba yi-Scaling Inc Ubuchule Bomqondiso Wenkampani olwenziwe ngu-Yanming Chen ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2023

Scaling Inc Ubuchule Bomqondiso Wenkampani

ngu Yanming Chen

Umxhasi: Scaling Inc

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

13,364

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#143781

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Scaling Inc Ubuchule Bomqondiso Wenkampani

Scaling Inc ngumqondiso wenkampani oyilelwe inkampani yeendaba. Ilogo yipateni enye eyakhiwe ngokusebenzisa iindlela ezintlanu ezinamacala amathandathu (hexagons). I-hexagon esembindini imele inkampani kwaye igxininisiwe ngaphakathi kwipateni. Ii-hexagon ezingaqhelekanga zinika olu phawu inkangeleko efana neyintsimbi ejikelezayo kunye neyenyosi. Olu phawu lusetyenziswa kwiziqinisekiso zamaxwebhu, iiposta, iipepha zodonga kunye neengxowa kwiiphulo eziqhutywa kwi-intanethi nangaphandle kwayo. Imibala ekhazimlayo kunye neepateni ezilula ezinemilo yejometri zakhethwa emva kokudliwano-ndlebe kweqela eligxile kunye noqwalaselo olubanzi. Uyilo luveza ukusebenza ngokufanelekileyo, ukuzinza kwiimeko ezahlukeneyo, kunye nokukhula.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Scaling Inc Ubuchule Bomqondiso Wenkampani ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Scaling Inc Ubuchule Bomqondiso Wenkampani iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Scaling Inc Ubuchule Bomqondiso Wenkampani iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
Imilinganiselo nePakishini: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
Iithegi: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
Ubuchwepheshe Bokuvelisa: Photoshop, Illustration, and Digital Design
Umngeni Woyilo: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
Uphando: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
Inkuthazo: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
Ubude Beprojekthi: The project starts on June 1st, 2022, in the United States of America
Ukuhamba Komsebenzi: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
Amagunya Emifanekiso: Yanming Chen