Evoluwe Ubuni Bomgangatho Wophawu ngu-Jonathan Andrade

Uyilo olubizwa ngokuba yi-Evoluwe Ubuni Bomgangatho Wophawu olwenziwe ngu-Jonathan Andrade ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2023

Evoluwe Ubuni Bomgangatho Wophawu

ngu Jonathan Andrade

Umxhasi: Evoluwe

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

33,894

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149212

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Evoluwe Ubuni Bomgangatho Wophawu

I-Evoluwe bubuni bomgangatho wophawu obenzelwe inkampani yeengcebiso zenkonzo yabathengi. Obu buni busebenzisa oonobumba bokuqala u-E no-W ukubonisa ukuvela okwabelwanayo nokuqhubekayo. Uphawu lwakhiwe ngeemilo ezintathu zejometri ezimele amanqanaba amathathu enkqubo yokucebisa. Isikwere simele umzuzu apho iimfuno zomxumi ziqondwa khona. Imilo yesibini inekona enye erhawuziweyo kwaye iphawula ukuqala kwenguqu. Imilo yesithathu ineekona ezimbini ezirhawuziweyo kwaye ibonisa ukuvela okugqityiweyo. Umlinganiselo wegolide ukhokele ukwakhiwa, ugcina ubuni bungaguquki kuzo zonke izixhobo zedijithali nezishicilelweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Evoluwe Ubuni Bomgangatho Wophawu ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Evoluwe Ubuni Bomgangatho Wophawu iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Evoluwe Ubuni Bomgangatho Wophawu yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
Imilinganiselo nePakishini: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
Iithegi: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
Ubuchwepheshe Bokuvelisa: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
Umngeni Woyilo: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
Uphando: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
Inkuthazo: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
Ubude Beprojekthi: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
Ukuhamba Komsebenzi: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.