Uyilo olubizwa ngokuba yi-Shan Yi Uphawu Lomahluko Wempahla (Brand Identity Design) olwenziwe ngu-Wu Fangbo and Liu Beibei ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2023

Shan Yi Uphawu Lomahluko Wempahla (Brand Identity Design)

ngu Wu Fangbo and Liu Beibei

Umxhasi: Shan Yi

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

15,990

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149564

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Shan Yi Uphawu Lomahluko Wempahla (Brand Identity Design)

UShan Yi luphawu lomahluko wempahla oluyilelwe inkampani yobuchwepheshe obukrelekrele esebenzela kwezolimo. Ilogo isebenzisa umbo wesikhali njengesakhelo sokubona ukuze ibonise ukhuseleko nokuqina. Ngaphakathi kwesikhali, oonobumba u-S no-Y bahlelwe ngokungafani baze badityaniswe, bebhekisela egameni lophawu nasekudityanisweni phakathi kobuchwepheshe obukrelekrele nezolimo. Kubandakanywa kwakhona iipateni zemitsi yamavili neentshiya zengqolowa, ekhumbuza ngesikhathi sokuvuna ekwindla. Imitya yolwenziwo ilingana ngobubanzi kwaye ilogo ilandela umlinganiselo wegolide (golden ratio). Olu phawu lunokuprintwa, lwenziwe ngokuthungwa okanye ngokwenziwa nge-injection molding ngobungakanani obahlukeneyo, kubandakanya nokusetyenziswa njengophawu lwezithuthi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Shan Yi Uphawu Lomahluko Wempahla (Brand Identity Design) ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Shan Yi Uphawu Lomahluko Wempahla (Brand Identity Design) iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Shan Yi Uphawu Lomahluko Wempahla (Brand Identity Design) iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Imilinganiselo nePakishini: It can be printed, sewed or injection molded in a variety of sizes.
Iithegi: brand identity, logo, branding, smart agricultural technique
Ubuchwepheshe Bokuvelisa: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Umngeni Woyilo: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Uphando: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inkuthazo: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Ubude Beprojekthi: The project started in Beijing in December 2022 and was completed in February 2023.
Ukuhamba Komsebenzi: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Amalungu Eqela: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu