Doritos W and Y Ukupakisha Ukutya ngu-PepsiCo Design and Innovation

Uyilo olubizwa ngokuba yi-Doritos W and Y Ukupakisha Ukutya olwenziwe ngu-PepsiCo Design and Innovation ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo loMthamo oLinganiselweyo kunye noYilo oluKhethekileyo.

IntsimbiUmthamo oLinganiselweyo· 2023

Doritos W and Y Ukupakisha Ukutya

ngu PepsiCo Design and Innovation

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Umthamo oLinganiselweyo

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149719

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Doritos W and Y Ukupakisha Ukutya

Doritos W kunye no-Y luyilo lokupakisha ukutya olukhethekileyo olwenziwe ukuze kukhunjulwe ikhenge yokugqibela yabaculi be-reggaeton uWisin noYandel. Olu pakishwe luyinxalenye yenkqubo yesazisi esibonakalayo esibanzi enikezelwa okwexesha elimisiweyo. Umva uphethe imibala ebomvu, emhlophe noluhlaza efana neflegi yasePuerto Rico. Ifoto emnyama nemhlophe eyenziwe ngesitayile yaba baculi babini ibekwe embindini, ecaleni kombhalo okhankanya uhambo lwehlabathi i-La Ultima Mision. Uphawu lweDoritos oluneengonyama ezicijileyo lubonakaliswa ngokucacileyo ngaphambili kwepakethe.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Doritos W and Y Ukupakisha Ukutya ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Doritos W and Y Ukupakisha Ukutya iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Doritos W and Y Ukupakisha Ukutya iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inkuthazo: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Funda Uxwebhu Lweendaba

Okuxhasiweyo