Moonshot Cafe Ibhuthi Yokubonisa ngu-Takeshi Yoshida

Uyilo olubizwa ngokuba yi-Moonshot Cafe Ibhuthi Yokubonisa olwenziwe ngu-Takeshi Yoshida ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweNdawo yangaPhakathi kunye noMboniso.

IsilivereIngaphakathi· 2023

Moonshot Cafe Ibhuthi Yokubonisa

ngu Takeshi Yoshida

Umxhasi: Takeshi Yoshida

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ingaphakathi

21,255

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#150177

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Moonshot Cafe Ibhuthi Yokubonisa

Olu yilo lwenzelwe iPaviliyoni yaseJapan kwiCES 2023, enye yeengqungquthela ezinkulu zobuchwepheshe emhlabeni. Luphefumlelwe bubulula nokunciphisa, ingqiqo esisiseko yeZen, ebisoloko ikhoyo eJapan ukususela kumaxesha akudala. Akunqabanga ukuba nekhefri, kunokuba nendawo yokubonisa eqhelekileyo kwingqungquthela. Esi sithuba sizama ukuba yindawo yokuphumla apho kuqalwa khona unxibelelwano. Sikwagxile ekucaceni nasekubeni banzi kuba isilingi sendawo siphantsi. Ukongeza, sinoluhlaza oluninzi, sibonisa ukuhlonipha indalo, ukunciphisa inkunkuma, nokudala imo efudumeleyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Moonshot Cafe Ibhuthi Yokubonisa ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Moonshot Cafe Ibhuthi Yokubonisa iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Moonshot Cafe Ibhuthi Yokubonisa yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Imilinganiselo nePakishini: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Iithegi: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Ubuchwepheshe Bokuvelisa: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Umngeni Woyilo: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Uphando: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inkuthazo: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Ubude Beprojekthi: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Ukuhamba Komsebenzi: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.