Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo ngu-Zhang Weiwei

Uyilo olubizwa ngokuba yi-Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo olwenziwe ngu-Zhang Weiwei ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2023

Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo

ngu Zhang Weiwei

Umxhasi: Yunnan Tech & Besiness University

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

12,556

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#150972

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo

Umbhalo Wencwadi: I-Ranger ngumfaniso obonakalayo owenzelwe ihotele enika iinkonzo kubahambi abaselula. Lo mfaniso uthelekisa umndwendweli ngamnye ne-ranger, umlinganiswa owaziwayo kwiibali zentanasi. Umqhele we-ranger usetyenziswa njengesixhobo esiphambili sobuchule, kwaye kuvela uluhlu lweempawu zezixhobo ze-ranger olususelwa kuwo. Ezi mpawu zisetyenziswa kwizixhobo zeofisi nezinto zehotele ngobungakanani obuqhelekileyo, kananjalo zisetyenziswa kwizinto ezimemela abandwendweli ukuba bazibandakanye. Uphawu lwenkampani (logo) lushicilelwa ngendlela ye-laser foil stamping, kangangokuba umphezulu wawo ubonisa ukukhazimla okutshintshayo xa ujongwe ngeengingqi ezahlukeneyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Ranger Umsebenzi Ophambili: Umfaniso Obonakalayo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Imilinganiselo nePakishini: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Iithegi: Ranger, Hotel, Visual Identity, Young man, Traveller
Ubuchwepheshe Bokuvelisa: The product mainly adopts laser hot stamping process.
Umngeni Woyilo: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Uphando: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inkuthazo: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Ubude Beprojekthi: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Ukuhamba Komsebenzi: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.