Tang Da Li Isakhono Sesihloko Sophawu ngu-Sxdesign

Uyilo olubizwa ngokuba yi-Tang Da Li Isakhono Sesihloko Sophawu olwenziwe ngu-Sxdesign ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2024

Tang Da Li Isakhono Sesihloko Sophawu

ngu Sxdesign

Umxhasi: Tang Da Li

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

18,010

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#155667

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Tang Da Li Isakhono Sesihloko Sophawu

Tang Da Li yinkqubo yesakhono sophawu edibanisa izinto zomzobo zamandulo nezanamhlanje. Uyilo lubonisa intlaninge nokuvuleleka kweTang Dynasty. Igama lophawu lidlala ngesandi esifanayo se-Tang, esibhekisela kuhlanga lolawulo kunye neswekile, linika igama elo umoya wentsini. Imifanekiso yodonga lweTang Dynasty kunye nemibhalo yemvelaphi yesiko zidityaniswa nendlela yokucwangcisa yanamhlanje. Ushicilelo lwenziwa ngeendlela ezisemgangathweni ophezulu kwiimaterial ezinokusetyenziswa ngokutsha. Olu phawu lusetyenziswa kumaphepha entengiso nakwipakheji zobukhulu obukhulu nobuncinane.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Tang Da Li Isakhono Sesihloko Sophawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Tang Da Li Isakhono Sesihloko Sophawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Tang Da Li Isakhono Sesihloko Sophawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This design merges classical and modern, resonating with the Tang Dynasty's diversity and openness, making the brand stand out. It plays on the pun between "Tang" and "sugar", presenting a humorous brand name. Visually, it adopts modern format, incorporating Tang Dynasty murals and traditional frameworks for a vibrant brand impression. Through the synergy of brand name and visuals, this conveys the brand essence and product type, boosts brand recognition, lays a foundation for future marketing.
Imilinganiselo nePakishini: Large Package: 150mm X 150mm X 50mm
Small Package: 150mm X 50mm X 50mm
Others can be printed or displayed in various size.
Iithegi: Brand Identity, Chinese, Tradition, Tang Dynasty, Poster, Packaging
Ubuchwepheshe Bokuvelisa: TangDaLi leverages advanced graphic design techniques, juxtaposing Tang Dynasty line-drawing characters with contemporary imagery. Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Umngeni Woyilo: The challenge lay in authentically integrating the Tang Dynasty's cultural elements with a modern brand identity without compromising on either. Striking a balance between historical significance and contemporary appeal required extensive research into traditional Chinese art forms, consumer behavior studies, and iterating designs to meet modern ecological and production standards.
Uphando: The research combined historical analysis with modern design trends to create a bridge between past and present. Using surveys and market analysis tools, we identified a gap in brand storytelling that could be filled with rich cultural heritage. Participants included design experts and target consumers. Insights showed a preference for brand experiences that fuse tradition with innovation, significantly impacting the market positioning and societal perception of Chinese cultural brands.
Inkuthazo: Inspired by the cultural richness of the Tang Dynasty, TangDaLi embodies the era’s diversity and openness. The project stemmed from the desire to marry historical resonance with modern vitality. It draws from traditional Chinese motifs, colors, and the poetic pun of “Tang”- sugar and dynasty, bridges modern design, to tell brand story and elicit brand associations, to portray the brand's culture of blending ancient with new and its energetic nature.
Ubude Beprojekthi: The project started in April 2023 in Beijing and finished in October 2023 in Beijing.
Ukuhamba Komsebenzi: The design employs the iconic illustrations and typical visual elements, ensuring it's easily recognizable. At the same time, the recombination of traditional and modern introduces a fresh and stimulating aspect, making it memorable. These elements also lay the groundwork for evolving brand stories in future marketing campaigns. These, combined with the brand's name and its pun, pique consumers' curiosity, leading them to experience the Brand's value bridging tradition and modernity.
Iipathenti: Copyrights belong to sxdesign
Amalungu Eqela: Illustrations: Luo Ling
Design and Creative: Chen Xu
Wu Fang Bo
Huang Hao
Dr. Zhang Rong
Project: Hao Qian
Lin Hongnan
Liu Beibei
Tian Jianing
Zhou Qian
Ding Yipeng
Li Shulong
Yuan Zhihan
Zhang Mingjie
Amagunya Emifanekiso: Illustrations: Luo Ling
Photos and designs: sxdesign