Yonghe Uyilo lweMpawu yeBhrendi ngu-Jan Creation Boutique Co.Ltd

Uyilo olubizwa ngokuba yi-Yonghe Uyilo lweMpawu yeBhrendi olwenziwe ngu-Jan Creation Boutique Co.Ltd ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2024

Yonghe Uyilo lweMpawu yeBhrendi

ngu Jan Creation Boutique Co.Ltd

Umxhasi: Yonghe Medical

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

13,519

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#157156

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Yonghe Uyilo lweMpawu yeBhrendi

I-Yonghe luyilo lwempawu yebhrendi eyenzelwe ibhrendi yonyango lweenwele. Ilogo isekelwe kumagama esiTshayina athi He asuka kwigama lebhrendi, ubume obubonisa ukukhula okunyukayo. Uphawu lwakhiwe ngezitolo ezintathu ezimbaxa eziluhlaza-ezulu ezinendawo egxininisiweyo kunye noguqu-mbala, olubonisa ukuqhubeka kokuvelisa izinto ezintsha. Umbala oluhlaza-ezulu wonyango unamathelisa ibhrendi kunyango, kubuchwepheshe nakwikamva. Inkqubo yokubonakaliswa iyaguqu-guquka kwaye ingalungiselelwa iimeko ezininzi. Injongo yayikukuhlaziya ibhrendi endala ekhoyo ixesha elide nokuyenza iqondakale kubathengi abatsha nabasetyhini.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Yonghe Uyilo lweMpawu yeBhrendi ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Yonghe Uyilo lweMpawu yeBhrendi iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Yonghe Uyilo lweMpawu yeBhrendi iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Yonghe, a brand with a long history in hair medical field, aimed to break the stereotype of the public by remodelling its visual identity, forming a youthful and highly grouped brand style with special visual memory points. In light of this, the logo design centred around the Chinese character He from the brand name. As a result, a logo with the sense of technology was created through font interpretation and colour selection, expressing the concept and vision of the brand.
Imilinganiselo nePakishini: The saturation of the colour blue has come to symbolize the future of medicine and represents an interpretation of the philosophy of the brand. The choice of a more intense shade of blue, known as medical blue, further distinguishes the visual experience for users. At the same time, upgrading this colour reflects the concept of returning to the essence of medical care, which is the goal of Yonghe.
Iithegi: Brand identity design, VI design, logo design, brand identification, hair medical brand
Ubuchwepheshe Bokuvelisa: The brand super symbol of Yonghe is modelled after the Chinese character He. It is constructed using three blue arrows with a focus and colour gradient. This design gives consumers the impression of perpetual innovation and breakthroughs. The VI visual is dynamic in various settings, reflecting the sense of growth, technology, and the future of Yonghe.
Umngeni Woyilo: The challenge was the remodeling of the visual identity of the brand, aimed at creating a unique and recognizable design. The design team recognized the fundamental strength of the brand in breaking industry standards and exploring technological advancements. As a result, the design utilized the Chinese character He in the brand name, which was transformed into an arrow representing positivity, enhancing the visual identity of the brand with a sense of freshness and attraction.
Uphando: The typical visual representation of hair medical brands often employs a restricted format of the Chinese brand name with pinyin, resulting in monotony. As the market evolves, demand for hair implant services has expanded beyond the conventional older male group to include younger and female customers. Consequently, it has become necessary for brands to establish unique logos that align with the aesthetic preferences of their target audience to better reflect the pursuit of the brand.
Inkuthazo: The new logo of the brand stems from the brand name and its philosophy. The Chinese character He has inspired the logo, symbolizing upward growth. It conveys the idea of aiding customers in nurturing their hair growth like seedlings. Furthermore, the brand aims to establish a future medical lab that combines medicine and aesthetics. The design employs blue, known for its technological and symbolic significance in the medical field, to echo the futuristic orientation of the brand.
Ubude Beprojekthi: The project was developed in Beijing in October 2022 and officially released in April 2023.
Ukuhamba Komsebenzi: The new VI design utilizes the Chinese character He as the carrier of the memory of the brand. Through symbol changes and colour selections, it creates a visual hammer exclusive to the brand and unifies the first impression of customers towards the brand. Additionally, the design achieves a multiform, crossfield, and personalized extension, renewing the visual experience for customers. It strengthens the interaction between the brand and users, improving its core competitiveness.
Amalungu Eqela: Creative Agency: JAN Creation
Strategy Director: Li Dongqi
Research&Strategy: Li Dongqi, Mou Lan, Chen Jueqian, Ji Zhaoye, Sun Shan
Design Director: Sun Shan
VI Design: Relative Design, Wang Zhiyun, Zhang Yuhang, Wu Yaming
Motion Design: Wen Zi
Relative Design: Kang Jingchen
Supporting Design: Zhang Yuhang, Mou Lan, Sun Shan, Midjourney
Account Management: Chen Jueqian