Joyful Garden Tour Uyilo lweMpawu yoMnyhadala ngu-Ye Zhang

Uyilo olubizwa ngokuba yi-Joyful Garden Tour Uyilo lweMpawu yoMnyhadala olwenziwe ngu-Ye Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2024

Joyful Garden Tour Uyilo lweMpawu yoMnyhadala

ngu Ye Zhang

Umxhasi: Beijing Jiaotong University

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

16,572

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#159119

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Joyful Garden Tour Uyilo lweMpawu yoMnyhadala

Uhambo lweGadi olujabulisayo luluyilo lwempawu yomnyhadala olwenzelwe iparti yasegadini yoNyaka Omtsha wamaTshayina eyabanjelwa eSummer Palace kunye ne-Old Summer Palace eBeijing. Izakhiwo ezidumileyo zeegadi zombini zaphononongwa zenziwa lula ukuba zibe ngoonopopoto abacacileyo. Oonopopoto badityaniswe nomfanekiso wodrako ekumjikelo wentonga yamaTshayina wowe-2024. Umbala oluhlaza-nesibhakabhaka nombala opinki ubonisa amandla amatsha asuka embalini ende. Iiposta, iincwadana kunye namakhadi zishicilelwe kwiphepha eliluhlaza njengeperle ngokusetyenziswa kwendlela yokubumba nokushicilela isilivere. Uphawu lusebenzisa ubuchule bendabuko lwamaTshayina lwe-enamel yesilivere.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Joyful Garden Tour Uyilo lweMpawu yoMnyhadala ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Joyful Garden Tour Uyilo lweMpawu yoMnyhadala iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Joyful Garden Tour Uyilo lweMpawu yoMnyhadala iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
Imilinganiselo nePakishini: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
Iithegi: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
Ubuchwepheshe Bokuvelisa: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
Umngeni Woyilo: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
Uphando: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
Inkuthazo: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
Ubude Beprojekthi: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
Ukuhamba Komsebenzi: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
Iipathenti: This work is all original images not copyrighted.
Amalungu Eqela: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
Amagunya Emifanekiso: This work is all original images not copyrighted.