Uyilo olubizwa ngokuba yi-Inmyes Uphawu Lomkhiqizo olwenziwe ngu-Chungsheng Chen and Jinhe Wang ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.
IntsimbiIgrafiki· 2024
Inmyes Uphawu Lomkhiqizo
ngu Chungsheng Chen and Jinhe Wang
Umxhasi: Tainan University of Technology/Product Design Department
Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#161001Uyilo
Malunga ne-Inmyes Uphawu Lomkhiqizo
I-Inmyes ngumfanekiso wophawu lomkhiqizo owenzelwe inkampani yeelensi zeeglasi. Igama livela kwibinzana elithi "in my eyes" kwaye libonisa ingcamango yokujonga ihlabathi ngeliso lakho siqu. Unobumba omncinci wokuqala ubonisa ulwalamano olusondeleyo kunye nomthengi ngamnye. Unobumba U-M wenziwe ngendlela ebonisa ukuxhawulana kwezandla, uphawu lokuthembana phakathi kophawu lomkhiqizo kunye nabathengi balo. Uphawu lomkhiqizo lusetyenziswa kwiikhesi zeeglasi, iikhadi zoshishino, ipakheji, iiwebhusayithi kunye nonxibelelwano lwaseluntwini. Imibala inikezelwa nge-RGB, CMYK kunye nePantone ukuze kubekho inkangeleko efanayo kuyo yonke imidiya.
Ukuqatshelwa
Malunga ne-Ibhaso Lentsimbi le-A' Design Award
Inmyes Uphawu Lomkhiqizo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Inmyes Uphawu Lomkhiqizo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Inmyes Uphawu Lomkhiqizo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
- Imilinganiselo nePakishini
- Minimum height of the logo: 4 mm
- Iithegi
- Branding, Visual Identity, Logo Design, Lenses, Eyeglass
- Ubuchwepheshe Bokuvelisa
- The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
- Umngeni Woyilo
- Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
- Uphando
- iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
- Inkuthazo
- The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
- Ubude Beprojekthi
- The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
- Ukuhamba Komsebenzi
- The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
- Amalungu Eqela
- ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd. - Amagunya Emifanekiso
- Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.
Okuxhasiweyo
Hlola Ngaphaya kwe-Designers.org
Fumana iimveliso, iinkonzo kunye namathuba avela kumaqabane ethu entengiso.
Okungakumbi Ongakuphonononga
Oyilo Ezinxulumeneyo
Phonononga ezinye izinto zoyilo eziwongwe ngembasa kweli candelo linye, ezikhethwe ngokwemfanelo.