Uyilo olubizwa ngokuba yi-Craftoria Isimo Esiyintloko: Ubuni Bomkhondo (Brand Identity) olwenziwe ngu-Cansu Dagbagli Ferreira ngumwini obekekileyo webhaso elinobukhazikhazi le-2026 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2026

Craftoria Isimo Esiyintloko: Ubuni Bomkhondo (Brand Identity)

ngu Cansu Dagbagli Ferreira

Umxhasi: Cansu Ferreira

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

7,283

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#181322

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Craftoria Isimo Esiyintloko: Ubuni Bomkhondo (Brand Identity)

Ukuphinda kwenziwe komkhondo i-Craftoria kuphonononga indawo apho kudibana khona intshukumo yobugcisa yembali kunye nezithethe zempilo zanamhlanje. Ngokuphefumlelwe yindawo yobugcisa yeminyaka yoo-1920, lo mkhondo usebenzisa uphawu lwamagama olucwangcisiweyo lwe-serif kunye nemizobo yexesha leVictoria ukubeka iziseti zokupeyinta ngokulandela amanani njengomsebenzi onomgangatho ophezulu, owozela ukucamngca. Uyilo lwesakhiwo lwepaki yokuthumela ngeposi luququzelela utshintsho ukusuka kobuncinci bangaphandle ukuya kwingaphakathi elinombala otyebileyo, elahlukileyo kakhulu, lenza ukuvula ibhokisi ibe ngumnyango oya ekugxileni kobugcisa. Le nkqubo ihambelanayo idibanisa ubuchule bokwenza izinto bemandulo kunye noyilo lobomi banamhlanje ukuze iphakamise amava omntu onomdla womdlalo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Craftoria Isimo Esiyintloko: Ubuni Bomkhondo (Brand Identity) ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Craftoria Isimo Esiyintloko: Ubuni Bomkhondo (Brand Identity) iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Craftoria Isimo Esiyintloko: Ubuni Bomkhondo (Brand Identity) iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Craftoria rebranding aims to inspire joy, mindfulness, and self expression through a creative, accessible activity. The visual identity blends modern simplicity with nostalgic elements by transporting customers to a 1920s splendid art scene. A key innovation is the mailer packaging: muted colored exterior conceals a high contrast, richly colored interior. This design creates a surprise unboxing experience that anchors the transition from the mundane world into a vibrant space of creativity.
Imilinganiselo nePakishini: Box dimensions are 514 x 404 x 32 mm to accomodate 40 x 50 artwork.
Iithegi: art, painting, hobby, vintage, illustration
Ubuchwepheshe Bokuvelisa: The design process utilized a Diverge and Converge methodology. In the Diverge phase, historical art advertisements and vintage studio layouts were analyzed to capture the essence of the 1920s. In the Converge phase, these were distilled into vector assets using Adobe Illustrator. Packaging prototypes were developed to test the surprise effect of the interior colors. Product photography and digital mockups were staged to ensure the brand’s real world experience is translated across web and social media platforms.
Umngeni Woyilo: The primary challenge was to rebrand a brand that has sold more than 100000 products until then. Avoiding the childish or mass-market aesthetic typical of DIY kits was our aim. Finding the balance between 1920s decorative flair and contemporary clean aesthetics required rigorous typographic testing, eventually pairing a refined serif with an approachable sans-serif. Additionally, ensuring the high-contrast interior print of the packaging didn't bleed into the exterior pastel tones required precise technical coordination with printing specifications to maintain a quality feel.
Uphando: Type: Visual Ethnography and UX Research. Objectives: To elevate the perceived value of paint-by-numbers kits. Methodology: Analysis of historical art eras and contemporary mindfulness trends. Tools: Mood-boarding, color psychology mapping, and unboxing prototyping. Participants: Hobbyists and DIY-creatives. Results: Identified that a "surprise" element in packaging increases emotional brand loyalty. Insights/Impact: Blending Victorian motifs with modern clean lines creates "nostalgic trust." Real-Life Effect: The design turned a commodity product into a giftable, premium lifestyle object.
Inkuthazo: The project is inspired by the art era of 1920s. The aim was to evoke the therapeutic atmosphere of a classic art studio and transport customers to a vintage art studio, while keeping the brand accessible for modern consumers. The sunburst pattern represents the spark of creativity, while the hand-drawn Victorian hand illustration in the logo serves as a literal and metaphorical invitation to engage in manual, tactile creation in an increasingly digital world.
Ubude Beprojekthi: 6 months, France and USA
Ukuhamba Komsebenzi: The interaction begins with the receipt of a minimalist, sunburst-embellished mailer. The physical flow is defined by the unboxing surprise: as the customer opens the pastel-toned lid, they are immediately immersed in a rich, dark-colored interior that acts as a visual stage for the art supplies. This transition mimics the act of entering an art gallery or studio. Once the kit is revealed, the refined typography and hand-drawn interior illustrations guide the user through a meditative painting process, turning a simple activity into a premium, multi-sensory journey.