IGPizza Umsebenzi Osemgangathweni: Ubunzulu Benkampani ngu-Emanuele Grittini & Giuseppe Liuzzo

Uyilo olubizwa ngokuba yi-IGPizza Umsebenzi Osemgangathweni: Ubunzulu Benkampani olwenziwe ngu-Emanuele Grittini & Giuseppe Liuzzo ngumwini obekekileyo webhaso elinobukhazikhazi le-2018 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IntsimbiIgrafiki· 2018

IGPizza Umsebenzi Osemgangathweni: Ubunzulu Benkampani

ngu Emanuele Grittini & Giuseppe Liuzzo

Umxhasi: IGPizza

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Igrafiki

11,164

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#65396

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-IGPizza Umsebenzi Osemgangathweni: Ubunzulu Benkampani

Umbhalo Wencwadi: I-IGPizza yimbonakalo yenkampani eyenzelwe uphawu lwepizza ethengiswayo ukuze ithathwe. Le mbonakalo isekelwe kwiipateni ezithathwe kwiimilo ezibonakala kwipizza, kwaye ezi pateni zenza iithekstsha ezisetyenziswa kuzo zonke izinto zenkampani kunye nendlela yesikhundla sokuthengisa. Umlinganiswa wepizza omoyikayo oneelwimi ezolulekileyo unika olu phawu itoni yobuhlobo. Ipakheji yepizza ipakishwe ngoshicilelo lwe-flexography, ngeli xesha imenyu yeflaya iphrintwe ngoshicilelo lwesikrini ngemibala yePantone. Imizobo yepakheji ikwaphethe imibhalo yenkuthazo kunye nolwazi lokwenza i-oda. Le mbonakalo yaphuhliswa nomthengi ngenjongo yocwangciso oluhlanganyelweyo.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

IGPizza Umsebenzi Osemgangathweni: Ubunzulu Benkampani ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. IGPizza Umsebenzi Osemgangathweni: Ubunzulu Benkampani iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. IGPizza Umsebenzi Osemgangathweni: Ubunzulu Benkampani iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: IGPizza was created to revolutionize the world of takeaway pizza, bringing the experience of the best italian gourmet restaurant directly to your home, at work, in the park or anywhere else you like.
The brand has two aspects that characterize it, first of all concerning the products used to create the pizza, these are all of the highest quality and come from agricultural holdings of excellence with certification. Secondary aspect is the friendly and welcoming aspect of the brand, which requires it to be different from competitors by offering a tailored service and close to the customer proposing innovations and attention to detail.
Imilinganiselo nePakishini: The packaging structure that contains the pizza has been chosen among some of the best on the market and meets all the needs in terms of product protection as per ISO guidelines. The graphics applied to the box were made to make the whole inherent to the brand with the aim of communicating it to the best and allowing inclusion of communication elements such as links to social media, promotional texts and explanation on how to place the order via the website of the brand.
Iithegi: Friendly, pizza, food, colorful, funny
Ubuchwepheshe Bokuvelisa: The project was realized through the use of various printing techniques, from flexography for pizza packaging to screen printing with Pantone colors for the flyer menu. As a project approach, participatory planning was implemented to involve the client in the selection phase and to better understand the decisions taken and the direction followed.
Umngeni Woyilo: It was very difficult to represent the brand and its so many different souls in a single graphic sign that made it recognizable and different from its competitors, and the processing of pizza delivery materials was complex as they can only be printed with certain techniques that do not possess a high degree of resolution and precision, to remedy the problem we have carried out an extensive research on the most suitable technique and compatible with the design and redesigning the packaging several times to obtain the result.
Uphando: The flow of design was based on the search for a friendly and "greedy" image that represented the values of the brand, the goal was to be represented of haute cuisine but with a friendly and playful appearance. The result has allowed the brand to be very characteristic and to be always reconfortable, becoming in a short time an icon of the same and its peculiarities.
Inkuthazo: The brand identity has been influenced a lot by the patterns derived from the shapes that are visualized on a pizza, this has led us to create different textures useful for the realization of the corporate materials and the layout of the location.
In addition, the extreme friendly aspect has led us to design a pizza that is smiling like a pigeon, with a tongue that comes out of its mouth as a sign of liveliness and sympathy.
Ubude Beprojekthi: The project start in July 2016 in Milan and finished in December 2016 in Milan.
Ukuhamba Komsebenzi: The interaction with the brand identity takes place in different phases, first of all, the user's use of the menus and the packaging that contains the pizza, these materials have been specifically designed to be friendly and communicative, bringing to the consumer all the souls of the brand and its vision. Secondly, the user with the social part, specifically designed to respect the corporate graphic coordinated and to make the published contents interesting and visible. Finally, the brand interacts with its users at the point of sale and in the materials associated with it, here the environment has been designed to allow the brand's client to immerse himself in his essence so that he can appreciate its peculiarities and understand its principles.
Amalungu Eqela: Graphic Designer & Art Director: Emanuele Grittini
Graphic Designer & Art Director: Giuseppe Liuzzo