Uyilo olubizwa ngokuba yi-Feral Horses Brand Identity Umsebenzi Ophambili: Umfanekiso weNkampani olwenziwe ngu-Emanuele Grittini ngumwini obekekileyo webhaso elinobukhazikhazi le-2018 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IsilivereIgrafiki· 2018

Feral Horses Brand Identity Umsebenzi Ophambili: Umfanekiso weNkampani

ngu Emanuele Grittini

Umxhasi: Feral Horses

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Igrafiki

41,423

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#65397

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Feral Horses Brand Identity Umsebenzi Ophambili: Umfanekiso weNkampani

Umbhalo weNcwadi: I-Feral Horses Brand Identity ngumfanekiso wenkampani owenzelwe inkampani esebenza kwicandelo lotyalo-mali lobugcisa langoku. Lo mfanekiso uthetha kubaphulaphuli abathathu: abo bathanda ubugcisa, abarhwebi abaziqhelanisileyo, kunye nabo banomdla wokuphumelela. Umfanekiso omnye we-pictogram udibanisa icala lobugcisa kunye nelemali lomqondiso wenkampani. Uphawu (logo) neentlobo zalo zilungelelaniswe ngokugqibeleleyo ngokwe-pixel, ukuqinisekisa ukuba uphawu luhlala lucacile kwaye luqondakala lula. Iimbala zamiselwa kusetyenziswa inkqubo ye-Pantone, emva koko zaguqulelwa kwi-sRGB kunye ne-CMYK. Iifonti ezikhethiweyo zisebenza kakuhle kwiimpapasho ezishicilelweyo nakwiskrini.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Feral Horses Brand Identity Umsebenzi Ophambili: Umfanekiso weNkampani ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Feral Horses Brand Identity Umsebenzi Ophambili: Umfanekiso weNkampani iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Feral Horses Brand Identity Umsebenzi Ophambili: Umfanekiso weNkampani yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Imilinganiselo nePakishini: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Iithegi: art, investment, economy, financial, artist, artwork,
Ubuchwepheshe Bokuvelisa: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Umngeni Woyilo: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Uphando: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inkuthazo: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Ubude Beprojekthi: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Ukuhamba Komsebenzi: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.