Kalitva Ikhathalogu Yemveliso ngu-Lana Raizen

Uyilo olubizwa ngokuba yi-Kalitva Ikhathalogu Yemveliso olwenziwe ngu-Lana Raizen ngumwini obekekileyo webhaso elinobukhazikhazi le-2019 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2019

Kalitva Ikhathalogu Yemveliso

ngu Lana Raizen

Umxhasi: Kalitva

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

14,245

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#73261

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Kalitva Ikhathalogu Yemveliso

Ikhathalogu yenzelwe umenzi waseRussia wezixhobo zokupheka. Njengomphumo wolwazi olucokisekileyo kunye nohlalutyo lokuthelekisa kuzo zonke ingqokelela, kukhethwe izixhobo ezifanelekileyo, amakhambi kunye nemifuno, ezihambelana noyilo lekhathalogu kwaye zaqaqambisa izibonelelo zomsebenzi ngamnye wokuqokelela. Isimbozo esiphambili sekhathalogu senziwe ngokusika ngendlela yokuphekuza, ebonisa ifoto yombala wengqokelela. Izibambo zepani yokubhaka kunye neembiza kwisigqubuthelo sesibini zihonjiswe nge-lacquer ethambileyo yokuthinta, ukulingisa isigqubuthelo sokwenene kwezi zibambo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Kalitva Ikhathalogu Yemveliso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Kalitva Ikhathalogu Yemveliso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Kalitva Ikhathalogu Yemveliso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Imilinganiselo nePakishini: Width 210 mm x Depth 9 mm x Height 250 mm
Iithegi: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Ubuchwepheshe Bokuvelisa: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Umngeni Woyilo: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Uphando: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inkuthazo: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Ubude Beprojekthi: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Ukuhamba Komsebenzi: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Amalungu Eqela: Lana Raizen
Amagunya Emifanekiso: Photographer: Sergey Fedotov, Kalitva